Plastipak and Kraft Heinz Announced a New Partnership
Michael Hemsworth — July 30, 2024 — Eco
References: kraftheinzcompany & packagingeurope
Plastipak and Kraft Heinz have announced a new partnership that will see Kraft Real Mayo and Miracle Whip containers switched to a 100% rPET design as part of a shift towards sustainability.
The packaging update will reportedly eliminate roughly 14-million pounds of virgin plastic material and reduce overall carbon emissions on a yearly basis. The 100% rPET containers are food-grade and come as part of the brand's commitment to cutting its virgin plastic use by 20% by 2030 across its global packaging portfolio.
General Counsel & Chief Legal and Corporate Affairs Officer Rashida La Lande commented on the Plastipak and Kraft Heinz partnership saying, "We are investing in innovative technologies and partnerships that are critical to helping us redesign packaging, eliminate unnecessary plastic, increase our use of recycled content, and influence the adoption of reuse models. This is one more way we’re renovating our product portfolio to not only offer more sustainable options, but to deliver on our consumer expectations.”
The packaging update will reportedly eliminate roughly 14-million pounds of virgin plastic material and reduce overall carbon emissions on a yearly basis. The 100% rPET containers are food-grade and come as part of the brand's commitment to cutting its virgin plastic use by 20% by 2030 across its global packaging portfolio.
General Counsel & Chief Legal and Corporate Affairs Officer Rashida La Lande commented on the Plastipak and Kraft Heinz partnership saying, "We are investing in innovative technologies and partnerships that are critical to helping us redesign packaging, eliminate unnecessary plastic, increase our use of recycled content, and influence the adoption of reuse models. This is one more way we’re renovating our product portfolio to not only offer more sustainable options, but to deliver on our consumer expectations.”
Trend Themes
1. Sustainable Packaging Innovation - Brands are increasingly adopting 100% recycled materials for packaging to meet sustainability commitments and reduce environmental impact.
2. Carbon Emission Reduction - Switching to recycled plastic packaging significantly cuts down carbon emissions, addressing a critical aspect of corporate environmental responsibility.
3. Recycled Content Adoption - The integration of high percentages of recycled content into product packaging is becoming a key metric for sustainability goals in the consumer goods sector.
Industry Implications
1. Food and Beverage - The sector is moving towards eco-friendly packaging solutions to address consumer demand for sustainability and compliance with environmental regulations.
2. Packaging Materials - Innovations in recycled materials are driving growth as companies seek to reduce dependence on virgin plastics and enhance their eco-credentials.
3. Waste Management and Recycling - Increased recycling and reuse of plastics create new opportunities for waste management companies to expand their services and technologies.
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