The Burger King Emoji Keyboard Celebrates the Return of Chicken Fries
Jana Pijak — April 16, 2015 — Marketing
References: techtimes & mobilecommercedaily
The Burger King emoji keyboard is a mobile app created in partnership with mobile developer GOLDRUN. Marketing to millennials is no easy feat but the fast food giant proves that they understand what appeals to their younger demographic.
Social media platforms like Instagram to Snapchat have propelled emojis to a new level and are the inspiration behind this innovative fast food marketing strategy. The Burger King emoji keyboard app celebrates the return of the restaurant's Chicken Fries menu item and can be downloaded on iTunes and Google's Play Store.
In today's fast-paced world, mobile communication has replaced face to face interactions and text is slowly being overpowered by fun and expressive icons. Emojis are not only a fun way to communicate but are also a crucial piece in Burger King's millennial marketing strategy.
Social media platforms like Instagram to Snapchat have propelled emojis to a new level and are the inspiration behind this innovative fast food marketing strategy. The Burger King emoji keyboard app celebrates the return of the restaurant's Chicken Fries menu item and can be downloaded on iTunes and Google's Play Store.
In today's fast-paced world, mobile communication has replaced face to face interactions and text is slowly being overpowered by fun and expressive icons. Emojis are not only a fun way to communicate but are also a crucial piece in Burger King's millennial marketing strategy.
Trend Themes
1. Emojis in Marketing - Emoji keyboards and other forms of visual communication can be leveraged for creative marketing campaigns aimed at younger audiences.
2. Food and App Integration - Mobile apps that offer fun and engaging experiences with food products are becoming a popular marketing tool for fast food chains.
3. Millennial Marketing - Fast food companies are adapting their marketing strategies to cater to younger demographics, using popular culture and technology to engage them in new ways.
Industry Implications
1. Fast Food - Fast food chains can leverage the popularity of mobile apps and emojis to create new and exciting ways to market their products and engage with younger customers.
2. Mobile Development - There is a growing demand for mobile developers who specialize in creating unique and engaging apps for food and beverage companies.
3. Marketing and Advertising - Marketing and advertising firms can help companies develop creative campaigns that leverage popular culture and technology to engage with younger audiences.
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