Purearth Boasts Minimalist Branding that Will Appeal to All Genders
Meghan Young — April 24, 2015 — Art & Design
References: purearth.asia & thedieline
Purearth embraces unisex bath products that are great not only for individuals, but couples and family homes as well. After all, littering the washroom with various essentials can be an eyesore. It also helps that Purearth's packaging is as pure as its name.
Following a minimalist style that balances between masculinity and femininity perfectly, the unisex bath products are black and white with delicate typography. Designed by Neo Khama, the Hong Kong brand offers creams, elixirs, body mists, deodorants and soaps. As written on its website, "Harnessing the potency of pure plant oils, flowers and herbs, Purearth offers ethical, wild harvested skincare and wellness products and seeks to foster a culture of conscious consumption. I directed the redesign of the logo, packaging, website and print material to elevate the brand to a more premium, sophisticated and contemporary level."
Following a minimalist style that balances between masculinity and femininity perfectly, the unisex bath products are black and white with delicate typography. Designed by Neo Khama, the Hong Kong brand offers creams, elixirs, body mists, deodorants and soaps. As written on its website, "Harnessing the potency of pure plant oils, flowers and herbs, Purearth offers ethical, wild harvested skincare and wellness products and seeks to foster a culture of conscious consumption. I directed the redesign of the logo, packaging, website and print material to elevate the brand to a more premium, sophisticated and contemporary level."
Trend Themes
1. Unisex Bath Products - Purearth embraces the trend of unisex bath products that appeal to individuals, couples, and family homes, providing an opportunity for brands to tap into a wider market segment.
2. Minimalist Branding - Purearth showcases minimalist branding that balances masculinity and femininity, highlighting the potential for brands to create gender-neutral packaging that appeals to a broader audience.
3. Conscious Consumption - Purearth promotes a culture of conscious consumption through their ethical, wild harvested skincare and wellness products, indicating the potential for brands to capitalize on the growing demand for sustainable and environmentally friendly products.
Industry Implications
1. Beauty and Personal Care - The beauty and personal care industry can leverage the trend of unisex bath products and minimalist branding to develop gender-neutral products that cater to a wider consumer base.
2. Packaging and Design - The packaging and design industry can explore opportunities to create minimalist and gender-neutral packaging solutions for bath products, aligning with the growing demand for simplicity and inclusivity.
3. Sustainable Skincare - The sustainable skincare industry can take inspiration from Purearth's conscious consumption approach, offering ethical and eco-friendly skincare products that resonate with environmentally conscious consumers.
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