Sushi & Co is a Cruise Ship Eatery That Recently Got a Makeover
Rebecca Byers — April 14, 2015 — World
Sushi & Co is a Japanese restaurant located on a cruise ship that sails the Baltic Sea. The restaurant recently tapped Finnish design firm Bond to create a range of menus, place settings and a new logo in order to breath fresh life into the brand.
The result is a beautifully designed visual identity by Bond that features playful patterned references to the ocean in several shades of salmon pink. The clever fish-shaped logo featuring an ampersand hook, which is replicated across all of the promotional materials and table setting. The redesign also includes a brand new look to the restaurant's exterior, which is maximized by the new clever logo.
This unique re-imagination of the restaurant's branding completes reinvents the dining experience.
The result is a beautifully designed visual identity by Bond that features playful patterned references to the ocean in several shades of salmon pink. The clever fish-shaped logo featuring an ampersand hook, which is replicated across all of the promotional materials and table setting. The redesign also includes a brand new look to the restaurant's exterior, which is maximized by the new clever logo.
This unique re-imagination of the restaurant's branding completes reinvents the dining experience.
Trend Themes
1. Oceanic Restaurant Branding - Disruptive innovation opportunity: Explore creative and playful visual identities that incorporate themed elements to enhance the dining experience.
2. Cruise Ship Dining - Disruptive innovation opportunity: Develop unique dining concepts tailored specifically for cruise ship environments.
3. Collaborative Design - Disruptive innovation opportunity: Partner with design firms to revamp branding and create cohesive visual identities for restaurants.
Industry Implications
1. Hospitality - Disruptive innovation opportunity: Integrate immersive branding elements that enhance the overall guest experience in the hospitality industry.
2. Cruise Ship Industry - Disruptive innovation opportunity: Utilize innovative design strategies to create memorable dining experiences on cruise ships.
3. Graphic Design - Disruptive innovation opportunity: Collaborate with design agencies to develop unique visual identities that captivate consumers in various industries.
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