This Coffee Bar Branding Channels Occult Imagery
Rebecca Byers — April 16, 2015 — Art & Design
References: estudioyeye & retaildesignblog.net
A Mexican cafe has made a name for itself with dynamic and cultish coffee bar branding. Located in Mexico City, the Almanegra Cafe boasts an occult-inspired visual identity that aims to encourage a cult-like following.
Mexican creative firm Estudio Yeye created the dynamic branding identity and range of packaging after drawing on inspiration from occult imagery and communicates such a concept through powerful old world symbols.
The intriguing use of religious and Mexican folk imagery lends itself to the obscure nature of the flavors described as being contained in the brand's signature blend. Collecting grains from across the globe, the brand attempts to infuse the coffee with flavors that are as rich, varied and a product of generations, which is reflected in the intricate package designs.
Mexican creative firm Estudio Yeye created the dynamic branding identity and range of packaging after drawing on inspiration from occult imagery and communicates such a concept through powerful old world symbols.
The intriguing use of religious and Mexican folk imagery lends itself to the obscure nature of the flavors described as being contained in the brand's signature blend. Collecting grains from across the globe, the brand attempts to infuse the coffee with flavors that are as rich, varied and a product of generations, which is reflected in the intricate package designs.
Trend Themes
1. Occult-inspired Branding - Opportunity to create unique and engaging branding experiences by incorporating occult imagery and symbolism.
2. Cult-like Following - Opportunity to cultivate a loyal customer base by creating a sense of community and exclusivity around a brand.
3. Global Flavor Fusion - Opportunity to explore the use of diverse coffee flavors sourced from different regions of the world to create unique taste experiences.
Industry Implications
1. Cafe and Coffee Shop - Opportunity for cafes and coffee shops to differentiate themselves by adopting unconventional branding and creating a cult-like following.
2. Creative Design and Branding - Opportunity for design and branding firms to offer unique and visually captivating branding solutions inspired by occult imagery.
3. Food and Beverage Packaging - Opportunity for packaging companies to create intricate and visually appealing designs that reflect the rich and varied flavors of a product.
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