Dior's Pink Garden in Doha Airport Celebrates a New Perfume Launch
Jana Pijak — April 20, 2015 — Marketing
Dior's Pink Garden installation in Doha Airport is an immersive take on traditional fragrance marketing. The sculptural installation is made using thousands of fresh, pink flowers and celebrates the launch of the luxury label's latest La Collection Privée fragrance range.
The collection is set to feature floral scents and is the inspiration behind Dior's 'Bed of Roses' sculpture. Creating a literal bed of roses as part of their fragrance marketing strategy, the label takes over Doha Airport in Qatar and gives travelers an unforgettable duty free shopping experience.
This garden installation is not only goregous to look at but is also accented with the brand's recognizable logo. The grand gesture informs consumers of a new product in a way that is unexpected and truly memorable.
The collection is set to feature floral scents and is the inspiration behind Dior's 'Bed of Roses' sculpture. Creating a literal bed of roses as part of their fragrance marketing strategy, the label takes over Doha Airport in Qatar and gives travelers an unforgettable duty free shopping experience.
This garden installation is not only goregous to look at but is also accented with the brand's recognizable logo. The grand gesture informs consumers of a new product in a way that is unexpected and truly memorable.
Trend Themes
1. Immersive Fragrance Marketing - The use of immersive installations and experiences to promote fragrance products.
2. Sculptural Installations - Creating visually stunning and artistic installations to capture consumers' attention.
3. Personalized Shopping Experiences - Offering unique and memorable shopping experiences to engage customers.
Industry Implications
1. Fragrance - Using immersive fragrance marketing to disrupt the traditional marketing methods of the fragrance industry.
2. Luxury Retail - Implementing sculptural installations to elevate the shopping experience in luxury retail stores.
3. Airport Retail - Creating personalized shopping experiences in airport retail spaces to increase customer engagement and sales.
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