The 'You are Lancome' Interactive Website Celebrates 80s Years
Jana Pijak — April 18, 2015 — Marketing
References: buro247
'You are Lancome' is a revamped and immersive website released by the renowned beauty brand. Launched in celebration of 80 years, the website boasts interactive games and lets users create their very own customizable portraits.
Once their image is uploaded 'You are Lancome' site users can accent their image with custom stickers and frames that are created in partnership with visual artist Leslie David. Despite of being a heritage brand, Lancome illustrates its millennial appeal with an interactive website that lets consumers get creative. In addition to its artistic photo app, the site also features artful images of stars like Julia Roberts, Lily Collins and the beauty brand's latest ambassador Lupita Nyong'o.
This marketing tactic illustrates the importance of technology and its growing influence on both emerging and established brands.
Once their image is uploaded 'You are Lancome' site users can accent their image with custom stickers and frames that are created in partnership with visual artist Leslie David. Despite of being a heritage brand, Lancome illustrates its millennial appeal with an interactive website that lets consumers get creative. In addition to its artistic photo app, the site also features artful images of stars like Julia Roberts, Lily Collins and the beauty brand's latest ambassador Lupita Nyong'o.
This marketing tactic illustrates the importance of technology and its growing influence on both emerging and established brands.
Trend Themes
1. Interactive Marketing - The 'You are Lancome' website showcases the power of interactive marketing to engage consumers and create personalized experiences.
2. Millennial Appeal - Lancome's interactive website demonstrates the brand's ability to cater to millennial consumers by incorporating creativity and customization.
3. Artistic Beauty - The partnership with visual artist Leslie David highlights the trend of merging art and beauty to create unique and visually appealing experiences.
Industry Implications
1. Beauty - The beauty industry can utilize interactive marketing strategies to enhance brand engagement and foster personal connections with consumers.
2. Technology - The integration of technology in beauty platforms presents disruptive innovation opportunities to create immersive and personalized experiences.
3. Art - The collaboration between beauty brands and artists offers opportunities for the art industry to expand its reach and showcase creativity in new and exciting ways.
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