This Crouton Packaging Design Exudes Freshness
Rebecca Byers — April 22, 2015 — Lifestyle
References: uralbranding & packagingoftheworld
This crouton packaging design does a great job of communicating the freshness of the product. By mimicking the form of a loaf of bread, the packaging will inspire an association between the brand's croutons and a fresh loaf of bread.
Made of paper, the unique crouton packaging also emphasizes the natural ingredients used in making the product. The packaging is also resealable and is crammed full of details regarding the sustainable product methods and all-natural ingredients. The final product looks great on print ads that are against a kraft paper background.
Created by the Ural Branding Company, this design is just one example of packaging that mimics the appearance of the actual product, which in turn plays up its most marketable features.
Made of paper, the unique crouton packaging also emphasizes the natural ingredients used in making the product. The packaging is also resealable and is crammed full of details regarding the sustainable product methods and all-natural ingredients. The final product looks great on print ads that are against a kraft paper background.
Created by the Ural Branding Company, this design is just one example of packaging that mimics the appearance of the actual product, which in turn plays up its most marketable features.
Trend Themes
1. Food-mimicking Packaging - Packaging designs that mimic the appearance of food products to enhance freshness and appeal.
2. Emphasizing Natural Ingredients - Packaging designs that highlight the use of natural ingredients and sustainable product methods.
3. Resealable Packaging - Packaging designs that offer convenience and resealability for extended product freshness.
Industry Implications
1. Food Packaging - Opportunity for food packaging companies to innovate by creating designs that mimic the appearance of food products for enhanced consumer appeal.
2. Natural Food Products - Disruptive innovation opportunity for natural food product manufacturers to emphasize their use of natural ingredients through visually appealing packaging designs.
3. Sustainable Packaging Solutions - Opportunity for packaging companies to develop eco-friendly, resealable packaging options that align with consumer demand for sustainability and convenience.
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