This Barbie Styled by Me Interactive Experience is Fully Immersive
Rebecca Byers — April 6, 2015 — Marketing
References: behance.net & behance.net
The interactive Barbie Styled by Me retail experience recently launched in Shanghai following a successful first iteration at FAO Schwartz in New York City. While the New York City version at FAO Schwartz merely took up a floor of the famed toy retailer, the Shanghai activation was apart of the launch of the city's new House of Barbie store.
The House of Barbie store is an overwhelming retail experience marketed towards young girls and mothers that invites individuals to design their own Barbie doll. The process to creating a personalized Barbie is simplified by a computer interface that has a myriad of selections such as hair color, clothing and accessories.
This unique and highly interactive retail experience is similar to the very successful Build-A-Bear brand, while it also shows the relevance of providing customized experiences, even to the youngest of consumers.
The House of Barbie store is an overwhelming retail experience marketed towards young girls and mothers that invites individuals to design their own Barbie doll. The process to creating a personalized Barbie is simplified by a computer interface that has a myriad of selections such as hair color, clothing and accessories.
This unique and highly interactive retail experience is similar to the very successful Build-A-Bear brand, while it also shows the relevance of providing customized experiences, even to the youngest of consumers.
Trend Themes
1. Custom Dolls - The trend towards personalized products for children continues to grow and presents opportunities for innovative retailers to provide unique and interactive experiences.
2. Interactive Retail - The rise of fully immersive retail experiences allows businesses to engage consumers on a deeper level and provide them with a unique and memorable experience.
3. Computer Interfaces - Advances in technology make it easier for consumers to customize and design products to their specific preferences while providing retailers with additional opportunities to engage with their customers.
Industry Implications
1. Toy Retail - Innovative toy retailers can offer personalized and interactive experiences for children and their parents, increasing customer engagement and loyalty.
2. Fashion Retail - Fashion retailers can utilize technology to provide customers with a more personalized and interactive shopping experience, creating a more loyal customer base.
3. Technology Retail - Advances in technology create opportunities for retailers to provide their customers with innovative and unique customization options, driving customer loyalty and engagement.
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