This Fish and Chip Shop Boasts a Pristine Visual Branding Identity
Rebecca Byers — April 21, 2015 — Art & Design
References: swearwords.au & retaildesignblog.net
The Good Fish Co is a fish and chip shop located on the southwest coast of Australia. The pristine shop boasts an ultramodern visual branding identity that exude the eatery's brand of quality ingredients from sustainable sources.
The Good Fish Co tapped Australian creative firm Swear Words to create a stunning interior design and series of promotional materials for tables such as dipping sauce packaging, wax paper featuring a pattern of the blue nautical logo. The interior of the ship also boasts larger than life decals of the realistic looking fishy logo.
By brandishing a visual identity that is bright and inviting, this local fish and chip shop is sure to stand out as a fresh and delicious choice for diners.
The Good Fish Co tapped Australian creative firm Swear Words to create a stunning interior design and series of promotional materials for tables such as dipping sauce packaging, wax paper featuring a pattern of the blue nautical logo. The interior of the ship also boasts larger than life decals of the realistic looking fishy logo.
By brandishing a visual identity that is bright and inviting, this local fish and chip shop is sure to stand out as a fresh and delicious choice for diners.
Trend Themes
1. Sustainable Seafood Sourcing - Opportunity for seafood restaurants to differentiate themselves by highlighting their commitment to using high-quality, sustainably sourced ingredients.
2. Modern Interior Design - Opportunity for creative firms to collaborate with restaurants to create visually stunning and inviting spaces that enhance the dining experience.
3. Customized Branding Materials - Opportunity for designers to create unique and eye-catching packaging and promotional materials that reflect the restaurant's brand identity.
Industry Implications
1. Hospitality - The hospitality industry can benefit from incorporating modern and sustainable design practices to attract customers looking for unique dining experiences.
2. Graphic Design - The graphic design industry can offer its expertise in creating customized branding materials that leave a lasting impression on customers.
3. Sustainable Food - The sustainable food industry can collaborate with restaurants to promote the importance of using sustainably sourced ingredients in the culinary world.
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