VELCRO Brand's Color-Coded Packaging Inspires & Speeds Up Shopping
Laura McQuarrie — August 30, 2024 — Marketing
References: velcro & businesswire
Knowing that crafters, DIYers, professionals and more rely on VELCRO Brand products to keep their living spaces, offices and garages tidy, the brand introduced color-coded packaging, labels, and on-pack imagery depicting different ideas for use. At a glance, it's apparent that industrial strength tape will support home improvement projects, and sticky back dots enhance organization.
“Consumers are faced with more fastening options than ever before, and the newly redesigned VELCRO Brand packaging provides color-coded categorizations and imagery to help consumers easily identify the product they need for their specific fastening application,” said Chitra Ebenezer, Chief Marketing Officer.
Now gardeners can look out for packaging for fasteners with light green, and gamers, tech enthusiasts and professionals can trust that their cables will be kept tidy with packs featuring blue.
“Consumers are faced with more fastening options than ever before, and the newly redesigned VELCRO Brand packaging provides color-coded categorizations and imagery to help consumers easily identify the product they need for their specific fastening application,” said Chitra Ebenezer, Chief Marketing Officer.
Now gardeners can look out for packaging for fasteners with light green, and gamers, tech enthusiasts and professionals can trust that their cables will be kept tidy with packs featuring blue.
Trend Themes
1. Color-coded Packaging - Enhanced product recognition and decision-making are facilitated by color-coded packaging in retail environments.
2. User-friendly Product Labels - Clear, descriptive labels improve customer experience and drive purchasing decisions by providing instant product purpose identification.
3. Visual On-pack Imagery - Imagery on packaging showcases practical usage scenarios, helping consumers easily understand and envision product applications.
Industry Implications
1. Retail - Revolutionary packaging designs have the potential to streamline the shopping process and enhance consumer satisfaction.
2. Home Improvement - Simplified fastener packaging aids DIY enthusiasts in selecting the right products for their projects efficiently.
3. Craft and Hobby - Innovative packaging solutions cater to crafters by making it easier and quicker to find and use essential materials.
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