Epic Skincare Shares Purposeful Products for Gen Alpha & Gen Z
Laura McQuarrie — May 16, 2024 — Marketing
References: industryintel
At PLMA’s World of Private Label event, Orchard Custom Beauty will showcase Epic Skincare, a new personal care line inspired by Gen Alpha and Gen Z. This purpose-driven product collection includes everyday essentials like body wash, deodorant and facial cleanser with a focus on self-care and celebrating authenticity.
The brightly colored personal care product packaging calls out key concerns for a new generation of beauty consumers, such as skin barrier care, and age-appropriate ingredients to soothe and support tween and teen skin. While the Calm Down soothing serum stick uses cica, the Glow Baby brightening serum stick harnesses the power of Vitamin C.
Gen Alpha's obsession with skincare transcends mere routine; it's a cultural phenomenon shaping their early years. In response, brands are blending education with playful packaging, empowering young enthusiasts to navigate the world of skincare with confidence and curiosity.
The brightly colored personal care product packaging calls out key concerns for a new generation of beauty consumers, such as skin barrier care, and age-appropriate ingredients to soothe and support tween and teen skin. While the Calm Down soothing serum stick uses cica, the Glow Baby brightening serum stick harnesses the power of Vitamin C.
Gen Alpha's obsession with skincare transcends mere routine; it's a cultural phenomenon shaping their early years. In response, brands are blending education with playful packaging, empowering young enthusiasts to navigate the world of skincare with confidence and curiosity.
Trend Themes
1. Generation-focused Skincare - Skincare brands are tailoring products specifically for Gen Alpha and Gen Z, addressing their unique dermatological needs and lifestyle preferences.
2. Educational Beauty Packaging - Packaging that educates young consumers about skincare benefits and ingredients is transforming product interactions into learning experiences.
3. Playful Self-care Rituals - Self-care products with vibrant, fun packaging are making skincare routines more engaging for younger demographics.
Industry Implications
1. Personal Care - The personal care industry is increasingly emphasizing purpose-driven products that cater to generational shifts in skincare habits and preferences.
2. Beauty - The beauty industry is innovating with age-appropriate ingredients and formulations designed to meet the needs of younger skin.
3. Educational Products - Educational product design in the beauty sector is creating new pathways for consumer engagement and knowledge-building among younger audiences.
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