Pendleton's Blended Whiskey Honors Past and Present Soldiers
Laura McQuarrie — April 13, 2015 — Marketing
References: thespiritsbusiness
As a premium blended whiskey, Pendleton is releasing a limited edition bottle that will help to raise funds for Wrangler National Patriot, a program that supports men and women who are actively serving in the military, as well as veterans who have already done their duty in the past.
Although the whiskey brand has been an advocate of a program since it was established in 2009, this formal partnership empowers consumers to raise awareness in others and at the same time, make a meaningful contribution to the world with each whiskey bottle purchase. Combining a powerful punch of patriotism and philanthropy, this limited edition 2015 Pendleton blended whiskey bottle will be sold through spirits retailers nationwide.
Although the whiskey brand has been an advocate of a program since it was established in 2009, this formal partnership empowers consumers to raise awareness in others and at the same time, make a meaningful contribution to the world with each whiskey bottle purchase. Combining a powerful punch of patriotism and philanthropy, this limited edition 2015 Pendleton blended whiskey bottle will be sold through spirits retailers nationwide.
Trend Themes
1. Limited Edition Collaborations - The trend of limited edition collaborations allows brands to partner with charitable organizations to raise awareness and support causes through product sales.
2. Patriotic Philanthropy - Patriotic philanthropy is a trend that combines patriotism and philanthropy, empowering consumers to make a meaningful contribution through their purchases.
3. Corporate Social Responsibility - Corporate social responsibility is a growing trend in which companies actively contribute to social and environmental causes, aligning their brand with values and attracting conscious consumers.
Industry Implications
1. Alcohol and Spirits - The alcohol and spirits industry has the opportunity to collaborate with charitable organizations and create limited edition products that support meaningful causes.
2. Philanthropy - The philanthropy industry can benefit from partnerships with brands, as they can leverage the brand's reach and resources to raise awareness and funds for their causes.
3. Consumer Goods - The consumer goods industry can embrace the trend of corporate social responsibility by supporting charitable programs and incorporating purpose-driven initiatives into their brand strategies.
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