Four Canadian Etsy Sellers Will Be Getting Exposure in Nordstrom
Laura McQuarrie — April 8, 2015 — Art & Design
References: blog.etsy & ecommercebytes
Since there are so many talented Etsy sellers that deserve recognition beyond the small web shops they keep online, Etsy is helping to give its creative community a boost in a partnership with Nordstrom.
Etsy has found success with this in the past in American markets, but now it is moving further north, aiming to showcase the talents of four Canadian sellers through Nordstrom Ottawa. The artisans include Sandy Bahrich of Firefly Notes, Heather Dahl of Dahlhaus, Steve and Mel Trimble of CartoCreative as well as Brenny Giovis of Paperfelt Paper Goods. With a selection of pottery, paper products, gift items and prints created from all across Canada, Nordstrom will be selling these Canadian-made goods in its At Home department.
In the past, Etsy has also partnered with West Elm and Indigo for wholesale partnerships in order to brings its marketplace items to physical locations. As some of the first Nordstrom stores just came to Canada last year, as a company Etsy has been quick with creative attempts to scale revenue before it goes public.
Etsy has found success with this in the past in American markets, but now it is moving further north, aiming to showcase the talents of four Canadian sellers through Nordstrom Ottawa. The artisans include Sandy Bahrich of Firefly Notes, Heather Dahl of Dahlhaus, Steve and Mel Trimble of CartoCreative as well as Brenny Giovis of Paperfelt Paper Goods. With a selection of pottery, paper products, gift items and prints created from all across Canada, Nordstrom will be selling these Canadian-made goods in its At Home department.
In the past, Etsy has also partnered with West Elm and Indigo for wholesale partnerships in order to brings its marketplace items to physical locations. As some of the first Nordstrom stores just came to Canada last year, as a company Etsy has been quick with creative attempts to scale revenue before it goes public.
Trend Themes
1. Partnerships with Retailers - Crafters partnering with retailers like Nordstrom to gain exposure and reach a wider audience.
2. Bringing Online Marketplaces Offline - Online marketplaces like Etsy finding success through partnerships that allow them to bring their products into physical retail locations.
3. Scaling Revenue Before Going Public - Etsy utilizing creative attempts to increase revenue and expand their business before their initial public offering.
Industry Implications
1. Craft and Artisanal Goods - Crafters and artisans creating unique, handmade products to sell through partnerships with retailers.
2. Retail - Retailers like Nordstrom partnering with online marketplaces to offer a wider variety of products to their customers.
3. E-commerce - Online marketplaces like Etsy continuously innovating and exploring new revenue streams to increase their growth and profitability.
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