Don & Brook's T-Shirt Tubes Communicate with Modern Hieroglyphs
Laura McQuarrie — April 21, 2015 — Marketing
References: behance.net & thedieline
As a men's fashion and lifestyle brand based out of Cairo, it seems natural for Don & Brook's t-shirt tube packaging system to made use of modern icons that take inspiration from hieroglyphs. The minimalist packaging takes cues from three main components: the construction of the clothing, the great pyramids of Giza and the rippling water of the Nile. Rather than looking ancient, the graphic labels offer a clean and crisp contrast t the plain corrugated boxes.
The strong black and white lines and patterns from this branding are carried through to hanging and stitched-in clothing tags on garments, bringing a cohesion to Don & Brook's garments inside and out. Although it is subtle, the shaping of tubes and boxes can be arranged to form a larger pyramid shape, which ties in nicely with the clothing brand's Egyptian roots.
The strong black and white lines and patterns from this branding are carried through to hanging and stitched-in clothing tags on garments, bringing a cohesion to Don & Brook's garments inside and out. Although it is subtle, the shaping of tubes and boxes can be arranged to form a larger pyramid shape, which ties in nicely with the clothing brand's Egyptian roots.
Trend Themes
1. Minimalist Packaging - Exploring minimalist packaging designs inspired by ancient Egyptian hieroglyphs.
2. Graphic Labeling - Utilizing graphic labels with strong black and white lines and patterns for a clean and crisp branding aesthetic.
3. Cohesive Branding - Creating a cohesive branding experience by extending the graphic elements to clothing tags and packaging design.
Industry Implications
1. Fashion - Integration of minimalist packaging and graphic labeling concepts to enhance branding in the fashion industry.
2. Packaging - Exploring innovative packaging approaches inspired by ancient hieroglyphs and cohesive branding elements.
3. Retail - Implementing cohesive branding strategies through minimalist packaging and graphic labeling in the retail sector.
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