The 7UP Condiment Range Was Created in Partnership with Twisted
Michael Hemsworth — June 25, 2024 — Lifestyle
The 7UP condiment range has been unveiled as a new range of products created in partnership with Twisted in the UK to provide consumers with a soda-inspired way to elevate their summertime recipes.
The product range includes the Zesty Mayonnaise, Zingy Hot Sauce and Tangy Salad Dressing, which each put lemon and lime flavors in the mix and boast vegan-friendly recipes. The products will be offered through a social media competition being runny 7UP as well as being given away at one of the brand's Coolbox pop-up experiences coming to popular UK locations.
Senior Marketing Lead for 7UP Karina Carrico commented on the 7UP condiment range saying, "We're absolutely fizzing with excitement to unveil the BBQ Range by 7Up, here to take the nation’s barbecue game up a notch this summer. Our range features three standout products: the luxurious Zesty Mayonnaise, perfect for adding a citrusy twist to any dish; the aromatic Zingy Hot Sauce, sure to bring the heat to any meal; and the Tangy Salad Dressing, ideal for adding a smooth and flavourful finish to any food, levelling up every meal."
The product range includes the Zesty Mayonnaise, Zingy Hot Sauce and Tangy Salad Dressing, which each put lemon and lime flavors in the mix and boast vegan-friendly recipes. The products will be offered through a social media competition being runny 7UP as well as being given away at one of the brand's Coolbox pop-up experiences coming to popular UK locations.
Senior Marketing Lead for 7UP Karina Carrico commented on the 7UP condiment range saying, "We're absolutely fizzing with excitement to unveil the BBQ Range by 7Up, here to take the nation’s barbecue game up a notch this summer. Our range features three standout products: the luxurious Zesty Mayonnaise, perfect for adding a citrusy twist to any dish; the aromatic Zingy Hot Sauce, sure to bring the heat to any meal; and the Tangy Salad Dressing, ideal for adding a smooth and flavourful finish to any food, levelling up every meal."
Trend Themes
1. Soda-infused Condiments - Incorporating soda flavors into condiments offers a unique twist that can attract adventurous foodies.
2. Vegan-friendly Flavor Innovations - Developing vegan condiments with bold, soda-inspired flavors caters to the growing plant-based consumer base.
3. Social Media Product Launches - Utilizing social media competitions for product launches enhances engagement and can spark viral interest.
Industry Implications
1. Food & Beverage - The introduction of soda-inspired condiments presents a new category within the condiment market that appeals to novelty-seeking consumers.
2. Vegan Products - Offering vegan versions of uniquely flavored condiments addresses the rising demand for plant-based options in the food industry.
3. Marketing & Advertising - Leveraging social media for product giveaways highlights the importance of digital engagement strategies in modern marketing.
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