The Visual Branding for Fashion Retailer Threads is Succinct and Chic
Rebecca Byers — April 21, 2015 — Marketing
References: behance.net
In the age of the Internet, a brand's visual identity must seamlessly connect consumers to a set of core ideals consistent across traditional marketing mediums, in the digital sphere, as well as in-store. Adele&DESIGN is a creative firm who recently created a thorough visual identity that unifies the brand Threads across advertising mediums.
Adele&DESIGN, a Birmingham-based firm, created a dynamic scheme for Threads that included a mobile app, website, clothing hang tags, shopping bags and of course, a new logo. Adele&DESIGN is able to communicate their highly detailed journey from an idea's inception to the final product embossed on the side of a shopping bag.
The dynamic visual branding created for Threads exemplifies the importance of a unified visual identity and speaks to the power of leveraging digital mediums in which to create a presence.
Adele&DESIGN, a Birmingham-based firm, created a dynamic scheme for Threads that included a mobile app, website, clothing hang tags, shopping bags and of course, a new logo. Adele&DESIGN is able to communicate their highly detailed journey from an idea's inception to the final product embossed on the side of a shopping bag.
The dynamic visual branding created for Threads exemplifies the importance of a unified visual identity and speaks to the power of leveraging digital mediums in which to create a presence.
Trend Themes
1. Digitized Visual Branding - Opportunity for businesses to create a seamless and consistent visual identity across multiple platforms and mediums.
2. Unified Branding - Opportunity to unify a brand's visual identity across advertising mediums, both digital and traditional marketing.
3. Leveraging Digital Mediums - Opportunity to harness the power of digital platforms to create a strong brand presence.
Industry Implications
1. Creative Design - Opportunity for design firms to create dynamic and comprehensive visual branding strategies for businesses.
2. Fashion Retail - Opportunity for fashion retailers to enhance their visual branding through digitized mediums.
3. Marketing and Advertising - Opportunity for marketing agencies to help businesses leverage digital platforms for unified visual branding.
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