This Fruene Chocolate Box Branding Highlights Inspiring Women in History
Jana Pijak — April 23, 2015 — Lifestyle
References: tanktromso.no & lovelypackage
This Fruene Chocolate box branding celebrates inspiring women in history. The packaging is conceived by Tank Design Tromso, a Norwegian creative studio that drew inspiration from the Freune name, meaning "The Ladies". What started as a Longyearbyen cafe has become the world's northernmost chocolate brand and its packaging is nothing short of striking.
Blending vintage graphics with matchbox-inspired containers, Freuene's chocolate box branding is visually bold. Its white boxes are accented with black type and feature three bold colors that are representative of the chocolatier's different flavors.
This feminist branding concept celebrates women who made history in the world of hunting and trapping. Though considered a male-dominated past-time, the hobby is shown to have many female pioneers, most of who are featured on Fruene Chocolate's candy boxes.
Blending vintage graphics with matchbox-inspired containers, Freuene's chocolate box branding is visually bold. Its white boxes are accented with black type and feature three bold colors that are representative of the chocolatier's different flavors.
This feminist branding concept celebrates women who made history in the world of hunting and trapping. Though considered a male-dominated past-time, the hobby is shown to have many female pioneers, most of who are featured on Fruene Chocolate's candy boxes.
Trend Themes
1. Feminist Packaging - Brands can celebrate women's empowerment through packaging inspired by historic achievements.
2. Bold Graphics - Matchbox-inspired containers and vintage graphics are being used by brands to make their products visually striking.
3. Gender Equality - Brands can highlight the accomplishments of women in industries that are traditionally male-dominated to promote gender equality.
Industry Implications
1. Food and Beverage - Diverse packaging designs in food and beverage industry can capture consumer attention.
2. Marketing and Advertising - Bold graphics and branding can be used to promote various brands and products in marketing and advertising industry.
3. Fashion and Apparel - Gender equality and feminist packaging can be applied to fashion and apparel industry to promote inclusivity and diversity.
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