MIKÔTO's Restaurant Branding Merges Cultural and Contemporary Details
Jana Pijak — April 11, 2015 — Marketing
References: adda-studio.de & fubiz.net
This Japanese branding concept is designed for MIKÔTO, a traditional restaurant with a contemporary look. The eatery's branding identity was conceived by ADDA, a German design studio that is based in the heart of Stuttgart.
In addition to MIKÔTO's web identity, the design studio also created the eatery's business cards, envelopes and menus that feature its traditionally themed logo. Moreover, ADDA also came up with MIKÔTO's interior design concept and chose violet, gray and beige tones for their color palette.
This Japanese branding concept blends together traditional and contemporary elements. Embracing minimalism, the brand identity uses simple visuals to represent the cultural background of a business. Overall, this branding strategy proves that a company's visual identity is one of its most important qualities.
In addition to MIKÔTO's web identity, the design studio also created the eatery's business cards, envelopes and menus that feature its traditionally themed logo. Moreover, ADDA also came up with MIKÔTO's interior design concept and chose violet, gray and beige tones for their color palette.
This Japanese branding concept blends together traditional and contemporary elements. Embracing minimalism, the brand identity uses simple visuals to represent the cultural background of a business. Overall, this branding strategy proves that a company's visual identity is one of its most important qualities.
Trend Themes
1. Traditional-contemporary Fusion - The trend of blending traditional and contemporary design elements to create unique branding concepts for businesses represents an opportunity for design studios to create disruptive branding solutions.
2. Minimalistic Visual Identity - The trend of using simple and minimalist visuals to portray the cultural background of a business represents an opportunity for design studios to create disruptive branding solutions that convey the essence of a business through simple, yet powerful, visuals.
3. Color Palette Experimentation - The trend of experimenting with unconventional color palettes that still respect the cultural background of a business represents an opportunity for design studios to create disruptive branding solutions that challenge the traditional, and elevate the visual qualities of a business.
Industry Implications
1. Restaurant Industry - Restaurants looking to merge traditional and contemporary elements in their branding identities can benefit from the expertise of design studios to create branding solutions that enhance the overall dining experience.
2. Design Industry - Design studios can capitalize on the trend of blending traditional and contemporary elements in branding identities by creating disruptive solutions that are both elegant and functional for their clients.
3. Marketing Industry - Marketing and advertising agencies can leverage the trend of using minimalist visuals and unconventional color palettes to create compelling branding campaigns that connect with the audience on a deeper level.
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