The Sonia Rykiel Flagship in Paris Has Been Transformed into a Library
Rebecca Byers — April 13, 2015 — Marketing
References: soniarykiel & wallpaper
The Sonia Rykiel flagship store in Paris is currently transformed into a charming literary cafe featuring floor-to-ceiling bookshelves. The powerful scene is apart of a pop-up concept being featured at the store that has seen the inclusion of nearly 50,000 books.
A joint project between artist André Saraiva and art director Thomas Lenthal, the redesigned space makes for a curious backdrop for the most recent collection, with the floor-to-ceiling pine wood shelves creating a dizzying pattern.
The result is a unique retail space that is at once part-boudoir, part-boutique and part-literary cafe. The takeover is a clever integration of the pop-up phenomenon, as it is a clever way to work around the lack of need for a space, while infusing the retail experience with something new and exciting for the consumer.
A joint project between artist André Saraiva and art director Thomas Lenthal, the redesigned space makes for a curious backdrop for the most recent collection, with the floor-to-ceiling pine wood shelves creating a dizzying pattern.
The result is a unique retail space that is at once part-boudoir, part-boutique and part-literary cafe. The takeover is a clever integration of the pop-up phenomenon, as it is a clever way to work around the lack of need for a space, while infusing the retail experience with something new and exciting for the consumer.
Trend Themes
1. Pop-up Libraries - Retail spaces transform into libraries featuring floor-to-ceiling bookshelves to create unique consumer experiences.
2. Artistic Retail Space Design - Artistic collaborations in retail space design can create exciting new consumer experiences such as integrating literary cafes in flagship stores.
3. Multi-functional Retail Spaces - Retail spaces can become multi-functional with the integration of literary cafes and pop-up concepts.
Industry Implications
1. Fashion Retail Industry - The fashion retail industry can explore artistic collaborations and multi-functional retail spaces to create new and exciting consumer experiences.
2. Hospitality Industry - Libraries and literary cafes could present opportunities for the hospitality industry to expand and explore new possibilities of collaboration in retail spaces.
3. Arts and Culture Industry - The arts and culture industry can play a major role in the design and curation of multi-functional retail spaces that can cater to both cultural and commercial interests.
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