The Nativetech by Siemalab Line Boasts Vibrant Typographic Branding
Rebecca Byers — April 28, 2015 — Lifestyle
References: behance.net & thedieline
This range of sports supplement packaging is a masterful combination of vibrant color and typography. Created by Mexico City-based design agency Anagrama, the range of sports nutrition products is given a lively personality that is sure to stand out on store shelves.
Nativetech by Siemalab is a new brand aiming to provide high performance nutritional supplements that boost energy, support recovery and encourage muscle growth. The branding identity created for Nativetech by Anagrama is starkly different from much of the mainstream supplement branding, which tends to rely on masculine stereotypes.
By creating a dynamic range of sports supplement packaging, Anagrama has breathed life into this brand and ensured consumers don't confuse it with the sterile, dull imagery often associated with nutrition supplements.
Nativetech by Siemalab is a new brand aiming to provide high performance nutritional supplements that boost energy, support recovery and encourage muscle growth. The branding identity created for Nativetech by Anagrama is starkly different from much of the mainstream supplement branding, which tends to rely on masculine stereotypes.
By creating a dynamic range of sports supplement packaging, Anagrama has breathed life into this brand and ensured consumers don't confuse it with the sterile, dull imagery often associated with nutrition supplements.
Trend Themes
1. Vibrant Typography - The trend of vibrant typography in sports supplement packaging allows brands to create lively and eye-catching designs that stand out on store shelves.
2. Breakaway From Traditional Stereotypes - The trend of breaking away from traditional stereotypes in sports supplement packaging offers an opportunity for brands to appeal to a wider audience and differentiate themselves from competitors.
3. Lively Branding - The trend of creating lively branding in sports supplement packaging helps brands inject personality and energy into their products, making them more appealing to consumers.
Industry Implications
1. Design and Branding - The design and branding industry can capitalize on the trend of vibrant typography in sports supplement packaging by offering creative services that help brands create visually engaging designs.
2. Sports Nutrition - The sports nutrition industry can embrace the trend of breaking away from traditional stereotypes in packaging to develop products and marketing strategies that appeal to a wider range of consumers.
3. Retail - The retail industry can benefit from the trend of creating lively branding in sports supplement packaging by showcasing these eye-catching products on store shelves to attract customers.
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