This Single-Serving Flatbread is Wrapped with Reference to Its Ingredients
Amelia Roblin — April 8, 2015 — Eco
References: masahiro-minami & packagingoftheworld
The box of this artisanal rice pizza might look at first to take the shape of an artist's palette, but once you discover the recipe, a different reference is served up. Featuring a nutritious assortment of ingredients on a gluten-free rice flour base, you'll come to recognize the form of a single organic grain.
The all-white carton has a peel-back opening to provide a visual of the Japanese product as well as crafty access to it. Exercising the contemporary style of minimalist packaging, Masahiro Minami Design only put ink on the inside. The green pigment alludes to the freshness and healthiness of the premade frozen food, as well as the relative eco-friendliness of the box. This on-the-go gourmet rice pizza is perfect as a quick vegetarian meal for one that can be cooked in a toaster oven in a pinch.
The all-white carton has a peel-back opening to provide a visual of the Japanese product as well as crafty access to it. Exercising the contemporary style of minimalist packaging, Masahiro Minami Design only put ink on the inside. The green pigment alludes to the freshness and healthiness of the premade frozen food, as well as the relative eco-friendliness of the box. This on-the-go gourmet rice pizza is perfect as a quick vegetarian meal for one that can be cooked in a toaster oven in a pinch.
Trend Themes
1. Minimalist Packaging - Opportunity for brands to create visually appealing packaging with minimal design elements.
2. Gluten-free Food - Demand for gluten-free options continues to rise, presenting an opportunity for food companies to innovate and create new gluten-free products.
3. Ready-to-eat Meals - Convenience-driven consumers are seeking quick and easy meal options, prompting the growth of the ready-to-eat meals market.
Industry Implications
1. Food Packaging - Innovative packaging solutions can help food companies differentiate their products and attract consumer attention.
2. Health Food - Opportunity for companies to develop and market health-focused food products that cater to dietary restrictions and preferences.
3. Convenience Food - Ready-to-eat meals market offers disruptive innovation opportunities to provide convenient and nutritious meal options for busy consumers.
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