Maybelline Reworked the Maybe It’s Maybelline Jingle for a New Generation
Laura McQuarrie — September 5, 2024 — Marketing
References: tiktok & ca.finance.yahoo
The original Maybe It’s Maybelline jingle made its first appearance in a 1991 commercial for Maybelline's Finish Matte and has since become an iconic anthem defining beauty for generations. In 2024, the beauty brand is reworking the jingle for Gen Z. With Sixième Son, the cosmetics brand preserved the essence of the three empowering words but with a fresher sound and more flexibility to suit digital content and social networks.
"Our jingle captures the essence of who we are as a brand, embodying self-confidence, authenticity, and empowerment," says Trisha Ayyagari, Global Brand President for Maybelline New York, "It has transcended pop culture conversations, decade after decade, and we are thrilled to reintroduce a fun and modernized version to a new generation of cultural innovators."
"Our jingle captures the essence of who we are as a brand, embodying self-confidence, authenticity, and empowerment," says Trisha Ayyagari, Global Brand President for Maybelline New York, "It has transcended pop culture conversations, decade after decade, and we are thrilled to reintroduce a fun and modernized version to a new generation of cultural innovators."
Trend Themes
1. Modernized Brand Anthems - Updating classic jingles with contemporary sounds introduces a nostalgic yet fresh angle, resonating with both long-time fans and new audiences.
2. Gen Z Targeted Marketing - Creating campaigns specifically designed to appeal to Gen Z by leveraging their preferred digital platforms can rejuvenate brand relevance.
3. Digital-first Audio Strategies - Adapting audio branding for the digital age allows for greater flexibility in multimedia content creation, engaging consumers across various online channels.
Industry Implications
1. Cosmetic Industry - Incorporating innovative audio branding strategies in marketing can revitalize product lines and strengthen brand identity.
2. Advertising Industry - Crafting customized audio experiences for social media audiences opens new avenues for impactful and memorable advertisements.
3. Digital Marketing - Deploying modernized jingles tailored for digital content enables brands to capture the attention of younger, tech-savvy consumers.
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