Lululemon Edmonton Location Celebrates Canadian Values in Symbols
Amelia Roblin — April 2, 2015 — World
References: jasonblower & azuremagazine
One Lululemon Edmonton store demonstrates the athletic apparel company's interest in honoring the local spirit. With the help of a Albertan illustrator, Jason Blower, the franchise was given a Canada-themed makeover featuring great symbolism to describe its setting and its people.
The artist elaborated upon some of his earlier designs that represent the provincial capital city, transforming them into a collection of glyphs that would end up being sandblasted onto wooden panelling. The black and grey planks picture people in motion, yoga poses, bicycles, war canoes, plenty of trees and leaves, and a meandering band to portray the path of the North Saskatchewan River.
The shopfront design of this Lululemon Edmonton greets shoppers with a warm and patriotic tableau, demonstrating the retailer's sensitivity to the particular community of consumers anywhere its stores stand.
The artist elaborated upon some of his earlier designs that represent the provincial capital city, transforming them into a collection of glyphs that would end up being sandblasted onto wooden panelling. The black and grey planks picture people in motion, yoga poses, bicycles, war canoes, plenty of trees and leaves, and a meandering band to portray the path of the North Saskatchewan River.
The shopfront design of this Lululemon Edmonton greets shoppers with a warm and patriotic tableau, demonstrating the retailer's sensitivity to the particular community of consumers anywhere its stores stand.
Trend Themes
1. Localized Storefront Designs - Opportunity for businesses to create unique storefront designs that resonate with the local community and showcase cultural values.
2. Symbolic Imagery in Branding - Potential for brands to incorporate meaningful symbols and glyphs into their visual identity to create a deeper connection with consumers.
3. Collaborating with Local Artists - Businesses can partner with local artists to bring a region-specific touch to their store designs and products, fostering community engagement and support.
Industry Implications
1. Retail - Retailers can explore innovative storefront designs to differentiate themselves and enhance the shopping experience for customers.
2. Fashion and Apparel - Brands in the fashion and apparel industry can incorporate symbolic imagery and collaborate with artists to create unique and culturally significant designs.
3. Hospitality and Tourism - Hotels, resorts, and tourist destinations can partner with local artists to infuse their spaces with regional symbolism and heritage, enhancing the overall guest experience.
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