This Dairy Product Display Resembles the Food It Pairs Well With
Rebecca Byers — April 14, 2015 — Lifestyle
References: behance.net
Brazil-based graphic designer Augusto Gottsfritz created a clever bread basket-inspired dairy product display for Qualy Margarine that definitely stands out on store shelves. The brightly colored dairy display sits within a pre-existing shelf and mimics several different scenes that inspire images of the product on the consumer's own kitchen table.
The Qualy display features a bread basket, butter knife and cutting board that signifies the product is something that the shopper can include with their purchase that will actually complement the items they've already decided to buy. This technique is almost like shadow marketing in that it plays off of other displays within the grocery store in order to position itself as a natural profession of the meal they shopper has already bought the ingredients for.
The Qualy display features a bread basket, butter knife and cutting board that signifies the product is something that the shopper can include with their purchase that will actually complement the items they've already decided to buy. This technique is almost like shadow marketing in that it plays off of other displays within the grocery store in order to position itself as a natural profession of the meal they shopper has already bought the ingredients for.
Trend Themes
1. Interactive Product Displays - Creating interactive product displays that mimic real-life scenes can attract attention and engage consumers.
2. Shadow Marketing - Leveraging the influence of neighboring displays to position a product as a natural complement can increase sales and brand awareness.
3. Creative Packaging Design - Innovative packaging designs that resemble or evoke the use or purpose of the product can make it stand out on store shelves.
Industry Implications
1. Retail - Retailers can use interactive product displays and creative packaging designs to enhance the shopping experience and increase sales.
2. Food and Beverage - The food and beverage industry can explore shadow marketing techniques to promote complementary products and encourage additional purchases.
3. Graphic Design - The graphic design industry can contribute to disruptive innovation in packaging design by creating unique and eye-catching designs that captivate consumers.
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