The Adidas Supercolor Light Show Took Place Off Hackney Reservoir
Rebecca Byers — April 9, 2015 — Fashion
A recent Adidas Supercolor light show off of London's Hackney Reservoir that made great use of social media platforms to creative an immersive and interactive event. The event venue offered the unique chance for guests to control the color of the lights throughout the space by tweeting the Supercolor hashtag.
The event mirrored a similar launch in Seoul, which featured a section of the flagship store's studio covered in colorful drawings done by visitors, and included a performance by Pharrell Williams himself, while Mashmallow Lazer Feast provided a synchronized laser show projected on top of the water.
The venue also boasted a mesmerizing Sneaker Tree with each of the 50 shades of the Supercolor shoe. This Adidas Supercolor light show is a great example of an interactive brand experience that is ultra shareable over social media.
The event mirrored a similar launch in Seoul, which featured a section of the flagship store's studio covered in colorful drawings done by visitors, and included a performance by Pharrell Williams himself, while Mashmallow Lazer Feast provided a synchronized laser show projected on top of the water.
The venue also boasted a mesmerizing Sneaker Tree with each of the 50 shades of the Supercolor shoe. This Adidas Supercolor light show is a great example of an interactive brand experience that is ultra shareable over social media.
Trend Themes
1. Interactive Brand Experiences - The Adidas Supercolor light show demonstrates the potential for brands to create interactive and shareable experiences that engage consumers.
2. Social Media Integration - By allowing guests to control the color of the lights through tweeting, the event leveraged social media integration to enhance the interactive nature of the experience.
3. Immersive Installations - The synchronized laser show and the Sneaker Tree showcased the potential for immersive installations to captivate audiences.
Industry Implications
1. Event Planning - Event planners can explore opportunities to incorporate interactive and immersive installations to enhance guests' experiences.
2. Brand Marketing - Brands can take inspiration from the Adidas Supercolor light show to create unique and shareable brand experiences that resonate with consumers.
3. Social Media Platforms - Social media platforms can further develop integration features that allow users to interact with events or experiences in real-time.
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