This Clever Bookstore Merchandising is Delightfully Detailed
Rebecca Byers — April 28, 2015 — Art & Design
References: gladc & retaildesignblog.net
This bookstore merchandising is a playful display that book lovers will be hard pressed to resist. Filled with colorful lounge areas and installations characterized by its sculptural use of old paperbacks, the first physical store for Yan Ji You in Beijing is a merchandising success.
By creating an energetic, vibrant environment for consumers to enjoy themselves, the Yan Ji You brand is investing in the communication of the brand as a lifestyle choice, rather than just a spot to pick up the next book on your reading list.
Designed by GLADC studio, this example of bookstore merchandising is defined by its wall of books that have been hung by their covers to let the pages fall freely. A digital projection of the brand's mandate is displayed on top of the intricate wall of paperbacks, creating an artistic element that leads to the space's lounge-like vibe.
By creating an energetic, vibrant environment for consumers to enjoy themselves, the Yan Ji You brand is investing in the communication of the brand as a lifestyle choice, rather than just a spot to pick up the next book on your reading list.
Designed by GLADC studio, this example of bookstore merchandising is defined by its wall of books that have been hung by their covers to let the pages fall freely. A digital projection of the brand's mandate is displayed on top of the intricate wall of paperbacks, creating an artistic element that leads to the space's lounge-like vibe.
Trend Themes
1. Playful Bookstore Merchandising - Incorporating playful and vibrant displays in bookstores can attract book lovers and enhance the overall shopping experience.
2. Lifestyle Branding in Bookstores - Transforming bookstores into lifestyle choices can increase consumer engagement and loyalty.
3. Sculptural Use of Old Paperbacks - Using old paperbacks to create artistic installations in bookstores adds a unique and visually appealing element.
Industry Implications
1. Retail - Implementing playful and vibrant displays in bookstores can influence consumer behavior and drive sales.
2. Publishing - By transforming bookstores into lifestyle choices, publishers can enhance their brand image and connect with readers on a deeper level.
3. Interior Design - Utilizing old paperbacks to create sculptural displays in bookstores presents opportunities for interior designers to showcase creativity and inventiveness.
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