Fox’s Burton’s is Launching Festive Packaging for the Holidays
Michael Hemsworth — December 5, 2024 — Marketing
References: fbc-uk & scottishgrocer
Fox’s Burton’s is taking a more everyday approach to festive branding this year by incorporating seasonal touches onto a wide range of existing products to help make even the smallest everyday moment into an occasion.
The branding puts holiday imagery in the spotlight across a wide range of products from Fox's Burton's Companies (FBC) that's meant to catch the eye of shoppers in the stores this season across the UK. The limited-edition packs will also help to elevate the profile of the products from simple to chic to help shoppers feel like their regular shopping is more of an occasion this time of year.
Trade Marketing Director at FBC UK Colin Taylor commented on the Fox’s Burton’s holiday branding saying, "Despite tough market conditions, last Christmas was a roaring success for the biscuits category and was a demonstration of how important the market is to seasonal sales. Retailers should maintain a balanced selection of product formats throughout the pre-Christmas period. In December, it’s important to shift focus to gifting packs."
The branding puts holiday imagery in the spotlight across a wide range of products from Fox's Burton's Companies (FBC) that's meant to catch the eye of shoppers in the stores this season across the UK. The limited-edition packs will also help to elevate the profile of the products from simple to chic to help shoppers feel like their regular shopping is more of an occasion this time of year.
Trade Marketing Director at FBC UK Colin Taylor commented on the Fox’s Burton’s holiday branding saying, "Despite tough market conditions, last Christmas was a roaring success for the biscuits category and was a demonstration of how important the market is to seasonal sales. Retailers should maintain a balanced selection of product formats throughout the pre-Christmas period. In December, it’s important to shift focus to gifting packs."
Trend Themes
1. Everyday Festive Packaging - Incorporating seasonal touches onto everyday products transforms regular shopping into a festive experience, enticing consumers with unexpected holiday cheer.
2. Limited-edition Holiday Products - Limited-edition festive packs elevate product appeal and create a sense of exclusivity, encouraging purchase during the holiday season.
3. Chic Seasonal Imagery - Utilizing chic holiday-themed designs on everyday items makes standard shopping feel special and festive, enhancing brand engagement.
Industry Implications
1. Food and Beverage - The food and beverage industry can benefit from holiday-themed packaging to drive seasonal sales and differentiate products on crowded shelves.
2. Retail - Retailers can capitalize on limited-edition festive packaging to boost in-store traffic and encourage impulse purchases.
3. Marketing and Advertising - Marketing and advertising sectors see opportunities in creating compelling seasonal campaigns that highlight limited-edition branded products.
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