This Streetwear Packaging is a Clever Reference to the Product
Rebecca Byers — April 21, 2015 — Fashion
References: coi-nyc
While many may not first consider the need for streetwear packaging design, there are plenty of innovative concepts that make ordering the latest tee online even more of a delight to receive.
Conflict of Interest NYC is a brand taking fashion puns to a whole other level, with tees that riff on the namesakes of popular fashion houses, like 'Ill Slander,' 'Giraunchy,' and 'Bodega Vendetta.' However, the brand takes it a step further with evidence bag-inspired packaging that highlights the grey area of high fashion logo-referencing in streetwear, while it also stays true to the brand's interest of "operating in secret so you can stunt in public."
The innovative streetwear packaging is a neat way for a brand to further develop their image.
Conflict of Interest NYC is a brand taking fashion puns to a whole other level, with tees that riff on the namesakes of popular fashion houses, like 'Ill Slander,' 'Giraunchy,' and 'Bodega Vendetta.' However, the brand takes it a step further with evidence bag-inspired packaging that highlights the grey area of high fashion logo-referencing in streetwear, while it also stays true to the brand's interest of "operating in secret so you can stunt in public."
The innovative streetwear packaging is a neat way for a brand to further develop their image.
Trend Themes
1. Streetwear Packaging Design - The use of innovative streetwear packaging design enhances the customer experience.
2. Fashion Puns - Incorporating fashion puns into streetwear designs adds a playful and clever element to the product.
3. Grey Area Fashion - Exploring the grey area of high fashion logo-referencing in streetwear creates a unique and thought-provoking narrative.
Industry Implications
1. Fashion Retail - Fashion retailers can leverage innovative streetwear packaging design to differentiate their brand and elevate the unboxing experience.
2. Streetwear - Streetwear brands can incorporate fashion puns into their designs to attract and engage fashion-forward consumers.
3. Visual Merchandising - Visual merchandising professionals can explore the concept of grey area fashion to create captivating displays and in-store experiences.
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