Oumph Offers Vegan Meat Substitutes for Avid Carnivores
Jana Pijak — March 31, 2015 — Lifestyle
References: packagingoftheworld
Oumph is a bean-made food brand that offers a variety of vegan meat substitutes for the avid carnivore. The emerging food brand is not only know for its delicious products but has also gained praise for its artisanal packaging. Drawing inspiration from classic chalkboard notes and doodles, this veggie branding makes vegan meat substitutes look more appetizing than the real thing.
This vegan food range does not only aim to appeal to those with dietary restrictions but also hopes to encourage meat eaters to go the healthier route when it comes to their routine meals. Oumph creates meat alternatives for crowd favorites like chicken wings and roast beef and blends great taste and nutrition with a winning brand strategy that is visually bold.
This vegan food range does not only aim to appeal to those with dietary restrictions but also hopes to encourage meat eaters to go the healthier route when it comes to their routine meals. Oumph creates meat alternatives for crowd favorites like chicken wings and roast beef and blends great taste and nutrition with a winning brand strategy that is visually bold.
Trend Themes
1. Artisanal Veganism - The trend for artisanal vegan brands to offer meat substitutes is on the rise, creating opportunities to create unique plant-based products.
2. Bold Packaging - Incorporating bold, eye-catching and unique packaging designs, as demonstrated by Oumph, can help vegan brands stand out and appeal to meat-eaters as well as vegetarians.
3. Meat Replacement Innovation - With increasing demand for meat alternatives, there are opportunities for innovation in the development of new vegan meat substitute products.
Industry Implications
1. Food - In the food industry, plant-based startups and food brands are creating artisanal vegan options as people become more health-conscious and environmentally aware.
2. Packaging - The packaging industry has scope to cater more to artisanal vegan brands that prioritize unique and eco-friendly designs.
3. Health and Wellness - The health and wellness industry can explore and promote the benefits of a plant-based diet, including high protein vegan meat alternatives, and communicate these advantages to consumers.
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