Ideas
Explore the world's #1 largest database of ideas and innovations, with 476,626 inspiring examples.
Trend Reports
Discover why 1,283 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 304,126 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,283 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 304,126 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,231 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 476,626 cutting edge ideas.

Offbeat Fashion Campaigns

Clean the Sky - Positive Eco Trends & Breakthroughs

ASOS 'Inspired By' Delivers Non-Traditional Inspiration to Style-Seekers

— November 1, 2024 — Marketing
ASOS Inspired By is a new campaign that speaks to style-conscious shoppers who look beyond the runway for fashion inspiration. Ideas are everywhere and a new generation of shoppers craves fresh, unique styles that feel personal and one-of-a-kind—not just replicas of what's on the rack.

For its latest campaign, ASOS took inspiration from unusual sources to come up with curated looks like Stable Girl, which looks to nostalgic fairground rides and is defined by staple pieces like riding boots and landscape prints on asymmetric silhouettes. On Campus celebrates the allure of vintage fashion and looks to old college yearbooks to revive graphic tees, track-inspired styles and retro brands. Heading into the holiday season, ASOS' Power Trip works in metallic finishes and feminine details to help party-goers look and feel their best.
Trend Themes
1. Nostalgia-inspired Fashion - Curated looks inspired by nostalgic elements such as fairground rides and vintage college yearbooks appeal to a desire for personalized, one-of-a-kind styles.
2. Alternatives to Runway Fashion - Fashion campaigns like ASOS Inspired By that draw inspiration from non-traditional sources attract shoppers seeking unique and individualistic styles.
3. Holiday-themed Attire - The incorporation of metallic finishes and feminine details in holiday clothing offers fresh and festive options for party-goers.
Industry Implications
1. Fashion Retail - Retailers that embrace inspiration from diverse and unconventional sources can cater to consumers looking for unique and personalized fashion.
2. Vintage and Retro Apparel - The revival of vintage styles and retro brands in modern fashion appeals to nostalgia and distinct heritage aesthetics.
3. Seasonal Clothing Lines - Themed attire for holidays, incorporating elements like metallic finishes, provides consumers with fresh and festive style options for special occasions.
9.1
Score
Popularity
Activity
Freshness