Concept Packaging for Krylon Features Photographic Symbols of Hawaii
Amelia Roblin — April 3, 2015 — Marketing
References: behance.net & thedieline
You might first wonder about the relationship established by these Krylon tins between pineapples and the color pink, for instance. These spray paint cans have been given a fresh facelift to brand them as fundraising products for Hawaiian schools. In order to link the beneficiaries with the pigment product, the student designer took a highly visual and photographic approach, that actually best celebrates the wonder of color.
Lili'uolani Pickford of Seattle began with matte foundations for the hues of each spray paint bottle, accenting them with images of lizards, chickens, goats and fruits. The artist at heart can begin to appreciate blue as the blue sky backdrop of banana trees, and the red as the subtle features of a rooster. The strategy is imaginative, and would appeal to consumers who are browsing for paints with a creative mindset––which is almost always the case.
Lili'uolani Pickford of Seattle began with matte foundations for the hues of each spray paint bottle, accenting them with images of lizards, chickens, goats and fruits. The artist at heart can begin to appreciate blue as the blue sky backdrop of banana trees, and the red as the subtle features of a rooster. The strategy is imaginative, and would appeal to consumers who are browsing for paints with a creative mindset––which is almost always the case.
Trend Themes
1. Visual Packaging - Using photographic symbols or illustrations to revamp packaging designs.
2. Cause-marketing Products - Linking product sales with charitable causes or social good initiatives.
3. Artistic Approaches - Incorporating artistic and creative visuals to attract consumers.
Industry Implications
1. Paint and Coatings Industry - Revamping packaging designs for spray paint cans and other coatings.
2. Charity and Fundraising Industry - Creating cause-marketing products to benefit local schools or other community organizations.
3. Visual Arts and Design Industry - Encouraging artistic approaches to product packaging design in a way that presents products in a different style.
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