O Melhor do Ribatejo's Branding Celebrates Portuguese Traditions
Jana Pijak — April 10, 2015 — Lifestyle
References: omelhordoribatejo.pt & thedieline
O Melhor do Ribatejo's artisanal condiment packaging is inspired by the brand's Portuguese heritage. This old world branding concept embodies authenticity and keeps cultural traditions alive with its vintage aesthetic.
Ribatejo is a central region in Portugal and is the inspiration behind these containers, bottles and other condiment packaging varieties. O Melhor do Ribatejo's products are made by local artisans and feature quality ingredients that are authentic to its region.
Their products range from honey and olive oil jars to hot sauce, salt and cheese goods that are rustically packaged. The company's branding is conceived by graphic designer Miguel Saturnino and is truly a work of art. Zoning in on the market's artisanal obsession, this food packaging proves that cultural elements can be suggestive of a product's quality.
Ribatejo is a central region in Portugal and is the inspiration behind these containers, bottles and other condiment packaging varieties. O Melhor do Ribatejo's products are made by local artisans and feature quality ingredients that are authentic to its region.
Their products range from honey and olive oil jars to hot sauce, salt and cheese goods that are rustically packaged. The company's branding is conceived by graphic designer Miguel Saturnino and is truly a work of art. Zoning in on the market's artisanal obsession, this food packaging proves that cultural elements can be suggestive of a product's quality.
Trend Themes
1. Artisanal Food Packaging - The trend of artisanal food packaging celebrates authenticity and cultural traditions, creating disruptive innovation opportunities for brands seeking to tap into the market's obsession with artisanal products.
2. Vintage Aesthetic - The vintage aesthetic in condiment packaging taps into consumer nostalgia and offers an opportunity for disruptive innovation in the design and branding of food products.
3. Local and Regional Ingredients - The focus on using local and regional ingredients in condiment packaging provides an opportunity for disruptive innovation in the sourcing and marketing of food products.
Industry Implications
1. Food and Beverage - The food and beverage industry can leverage the trend of rustic condiment packaging to differentiate their products and tap into the growing consumer demand for authentic and culturally-inspired food experiences.
2. Design and Packaging - The design and packaging industry can explore disruptive innovation opportunities in creating unique and visually appealing condiment packaging that blends modern design elements with a vintage aesthetic.
3. Artisanal Products - The artisanal products industry can use rustic condiment packaging as a way to showcase the craftsmanship and quality of their products, appealing to consumers seeking unique and authentic food experiences.
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