Discos Snacks are Introducing New Branding for its PMP Products
Michael Hemsworth — July 24, 2024 — Lifestyle
References: kpsnacks & talkingretail
Discos snacks are showcasing a new branding aesthetic for its price-marked packs (PMPs) to help them pop more prominently off store shelves in response to consumers seeking out higher value snack options.
The brand is introducing dazzling branding for its £1.25 packets that also come in a new Prawn Cocktail flavor alongside the tagline, 'Feel the Zing.' The brand is showcasing the new branding across a total of three PMP products, which are making their way to retailers now to coincide well with consumers stocking up on value-priced snacks.
Heritage Portfolio Manager Pauline Warren spoke on the new Discos snacks branding saying, "Discos is a familiar and well-loved brand that has been providing great tasting snacks for decades. We are thrilled to be refreshing this iconic brand with a bold packaging redesign, continuing to support its growth and relevance within the category."
The brand is introducing dazzling branding for its £1.25 packets that also come in a new Prawn Cocktail flavor alongside the tagline, 'Feel the Zing.' The brand is showcasing the new branding across a total of three PMP products, which are making their way to retailers now to coincide well with consumers stocking up on value-priced snacks.
Heritage Portfolio Manager Pauline Warren spoke on the new Discos snacks branding saying, "Discos is a familiar and well-loved brand that has been providing great tasting snacks for decades. We are thrilled to be refreshing this iconic brand with a bold packaging redesign, continuing to support its growth and relevance within the category."
Trend Themes
1. Bold Packaging Redesign - The eye-catching new packaging aesthetic aims to capture consumer attention amidst saturated retail environments.
2. Value-priced Snacks - Consumers' increasing demand for cost-effective snack options is driving the introduction of price-marked packs.
3. Flavor Innovation - The addition of novel flavors such as Prawn Cocktail reflects a trend towards diversifying snack portfolios to attract varied palates.
Industry Implications
1. Food and Beverage - Snack brands are instituting vibrant packaging updates to stand out in a competitive market.
2. Retail - Retailers are witnessing a surge in demand for price-marked packs as consumers prioritize value.
3. Branding and Marketing - Companies are leveraging striking visual redesigns to reinvigorate familiar brands and maintain relevance.
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