Tundra Packaging Shows the Product's Purity with a See-Through Image
Amelia Roblin — April 3, 2015 — Marketing
References: behance.net & packageinspiration
H2O and glass make the perfect pair; both transparent, water and its vessel express the purity of the liquid contents, which is why the combination is so widely used in aqua packaging around the world. However, there's something about Lauren Radulescu's reusable containers that seem to communicate this message with even more strength than most.
In a market ruled by plastic water bottles with molded shapes for maximum grip, Tundra Water bottles stand out. They embody smooth and straight silhouettes that curve gently up into narrow necks with metal twisting caps. Instead of eye-catching stickers, the labels are executed as subtle white ink printed directly onto the glass. Limited text and no images are present. This beautiful transparent water bottle exemplifies a brilliant way to showcase pure and natural glacial water.
In a market ruled by plastic water bottles with molded shapes for maximum grip, Tundra Water bottles stand out. They embody smooth and straight silhouettes that curve gently up into narrow necks with metal twisting caps. Instead of eye-catching stickers, the labels are executed as subtle white ink printed directly onto the glass. Limited text and no images are present. This beautiful transparent water bottle exemplifies a brilliant way to showcase pure and natural glacial water.
Trend Themes
1. Transparent Water Branding - Branding that highlights the purity and transparency of water through see-through design and minimal labeling on glass containers has disruptive potential in the beverage industry.
2. Sustainable Packaging - The use of reusable and recyclable materials such as glass containers has the potential to disrupt the plastic-dominated packaging industry and meet the growing demand for sustainability.
3. Minimalist Labeling - Minimalist labeling that utilizes subtle white ink printing can disrupt traditional labeling practices and provide a cleaner and more elegant branding approach for products.
Industry Implications
1. Beverage Industry - Transparent water branding and sustainable packaging have the potential to disrupt the beverage industry's traditional branding and packaging practices.
2. Packaging Industry - Sustainable packaging solutions such as reusable and recyclable materials like glass could disrupt the plastic-dominated packaging industry and address growing sustainability concerns.
3. Design Industry - Minimalist labeling that provides a clean and elegant branding approach can disrupt traditional labeling practices within the design industry.
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