Sergi Ferrando Gives Lifegist's Branding Meaning via Minimalist Visuals
Meghan Young — April 21, 2015 — Marketing
References: sergiferrando & behance.net
Aside from the the clothing pieces themselves, people often get a sense of a brand identity through their clothing tags. That is, if viewed in person. Not only is immediate information involving size, materials and price available on them, but also a message about the company itself. In this case, the Lifegist clothing tags convey a message through minimalist visuals and a three word statement: Revive. Share. Breathe.
Referring to the brand's sustainable ethos, the Lifegist clothing tags were designed by Sergi Ferrando, a designer based in Barcelona, Spain. The shape itself stands out by foregoing the traditional rectangle for a more interesting triangle. This shape mimics the logo while also giving the brand a bit of a earthy, tribal feeling. The colors used are also grounded.
Referring to the brand's sustainable ethos, the Lifegist clothing tags were designed by Sergi Ferrando, a designer based in Barcelona, Spain. The shape itself stands out by foregoing the traditional rectangle for a more interesting triangle. This shape mimics the logo while also giving the brand a bit of a earthy, tribal feeling. The colors used are also grounded.
Trend Themes
1. Minimalist Branding - Businesses can innovate through minimalist branding such as using simple visuals and statements to convey their message.
2. Sustainable Fashion - Opportunities for disruptive innovation are available for companies that embrace sustainable fashion by designing eco-friendly products and packaging.
3. Alternative Shapes - Companies can differentiate themselves and innovate by utilizing alternative shapes for their branding such as triangles instead of traditional rectangles.
Industry Implications
1. Fashion Industry - The fashion industry has the opportunity to innovate through sustainable practices and creative branding to convey their message.
2. Graphic Design Industry - Graphic designers can offer innovative branding solutions through minimalist designs and the use of alternative shapes to stand out from the competition.
3. Packaging Industry - Innovation is possible within the packaging industry by using sustainable materials and creative designs to promote eco-friendly products.
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