This Givenchy Campaign Features Riccardo Tisci and Donatella Versace
Jana Pijak — April 29, 2015 — Marketing
References: fuckingyoung.es
Riccardo Tisci and Donatella Versace star in Givenchy's Fall/Winter 2015 campaign. This ad preview shows the rival designers mid embrace and is captured by legendary photographers Mert Alas and Marcus Piggott. Lensed in black and white, this image illustrates the fashion industry's powerful relationships and proves that fellow designers do not always have to compete but that they can instead join forces to support one another.
Donatella is known for running her family fashion house Versace while Riccardo fronts French label Givenchy. This campaign preview follows Givenchy's candid images of actress Julia Roberts and recent ads with rising star Kendall Jenner.
This Riccardo Tisci and Donatella Versace campaign is another unexpected marketing stunt by Givenchy and features important fashion influencers rather than traditional models.
Image Credit: Mert Alas and Marcus Piggott
Donatella is known for running her family fashion house Versace while Riccardo fronts French label Givenchy. This campaign preview follows Givenchy's candid images of actress Julia Roberts and recent ads with rising star Kendall Jenner.
This Riccardo Tisci and Donatella Versace campaign is another unexpected marketing stunt by Givenchy and features important fashion influencers rather than traditional models.
Image Credit: Mert Alas and Marcus Piggott
Trend Themes
1. Powerful Relationships - The Givenchy campaign illustrates the fashion industry's powerful relationships and the opportunities for brands to collaborate and support one another.
2. Influencer Marketing - Givenchy's use of important fashion influencers in their campaign showcases the growing trend of brands leveraging influential individuals rather than traditional models.
3. Unconventional Marketing Stunts - Givenchy's unexpected marketing stunts, like featuring rival designers, highlight the trend of brands pushing boundaries and creating buzz through unconventional advertising tactics.
Industry Implications
1. Fashion Industry - The campaign highlights disruptive innovation opportunities for fashion brands to collaborate with competitors and leverage influential figures for marketing purposes.
2. Advertising Industry - Givenchy's unconventional marketing stunts present opportunities for brands to break traditional advertising norms and create impactful campaigns that generate buzz.
3. Influencer Marketing Industry - Givenchy's use of important fashion influencers in their campaign highlights the growing trend of brands partnering with influential individuals to reach and engage their target audience.
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