Ideas
Explore the world's #1 largest database of ideas and innovations, with 480,941 inspiring examples.
Trend Reports
Discover why 1,297 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 103,715 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,297 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 103,715 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,233 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 480,941 cutting edge ideas.

Rebranded Food Delivery Apps

Clean the Sky - Positive Eco Trends & Breakthroughs

Skip Revamps Its Brand Identity to 'Skip to the Good Part'

— October 21, 2024 — Marketing
Canadian delivery service Skip has revamped its brand identity to focus on giving consumers more convenience in their daily lives. The updated branding, which incorporates the 'Skip to the good part' mentality, reflects the company's mission to save time for Canadians by delivering not just restaurant meals, but also groceries, convenience items, and retail products straight to their door. This brand refresh, coupled with a new maple-leaf-inspired logo, emphasizes the company's Canadian heritage.

To celebrate its re-brand, Skip is launching surprise giveaways throughout the day on October 24, 2024. It will offer voucher codes that allow users to get discounts on meals at different times of the day. This celebratory campaign features actor Jon Hamm in a series of commercials that reinforce the message that life’s best moments are just a few taps away with Skip.

Image Credit: Skip
Trend Themes
1. Enhanced Brand Identity - Skip's rebranding strategy highlights the importance of creating a strong, culturally relevant brand that resonates with local markets.
2. Expanded Delivery Services - Beyond restaurant meals, delivering a variety of products directly to consumers' doors showcases the growing trend towards all-in-one delivery platforms.
3. Consumer Engagement Campaigns - The use of surprise giveaways and celebrity endorsements like Jon Hamm demonstrates innovative strategies for increasing user engagement and loyalty.
Industry Implications
1. Food Delivery - The food delivery industry can benefit from rebranding efforts that emphasize convenience and cultural connections to attract and retain customers.
2. E-commerce - Integrating multiple product categories such as groceries and retail items into a single delivery service showcases a significant intersection between e-commerce and logistics.
3. Advertising and Marketing - Creative marketing campaigns leveraging celebrity endorsements and time-sensitive promotions can significantly boost brand visibility and customer engagement.
8.4
Score
Popularity
Activity
Freshness