1Rebel in London is a Former Office Turned Theatrical Luxury Gym
Rebecca Byers — April 17, 2015 — Lifestyle
References: studio-c102 & yatzer
Located in London's St. Mary Axe, this phenomenal gym is the first physical location for recently launched boutique gym brand 1Rebel. The project saw an 8,000-square-foot former office transformed into a luxury gym inspired by a night out with friends and infused with a sense of industrial glamour.
Marketed toward the millennial generation, the boutique gym features a state of the art juice bar from London brand Roots & Bulbs and aims to make every group class an energetic affair that feels more like an event. Each room is announced by a large marquee that make it seem like one is entering a theatre, while retrofitted exposed pipes give it the feeling of a hip Brooklyn restaurant.
The innovative space is formed around a unique concept that is likely to transform the gym experience and influence traditional gym brands.
Marketed toward the millennial generation, the boutique gym features a state of the art juice bar from London brand Roots & Bulbs and aims to make every group class an energetic affair that feels more like an event. Each room is announced by a large marquee that make it seem like one is entering a theatre, while retrofitted exposed pipes give it the feeling of a hip Brooklyn restaurant.
The innovative space is formed around a unique concept that is likely to transform the gym experience and influence traditional gym brands.
Trend Themes
1. Boutique Gym Transformation - Opportunity for gyms to transform former office spaces into unique and luxurious fitness experiences.
2. Event-like Group Classes - Disruptive innovation opportunity for gyms to create energetic group classes that feel more like events.
3. Industrial Glamour Design - Design trend of infusing industrial elements with glamorous touches in boutique gyms to create a unique and stylish atmosphere.
Industry Implications
1. Fitness Facilities - Opportunity for fitness facilities to adopt the concept of transforming office spaces into boutique gyms for a competitive edge.
2. Juice Bars - Juice bar brands can partner with boutique gyms to offer state-of-the-art juice bars as a unique selling point.
3. Interior Design - Interior design industry can leverage the trend of infusing industrial and glamorous elements in gyms to create unique spaces that cater to the millennial generation.
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