Since this is one of the biggest times of the year for giving, many of the top December 2014 interactive ideas show off brands connecting with their consumers in fun ways.
With its Cover Greetings campaign, KLM made it so that when a passenger boarded its aircraft, the backs of their headrests included personal messages from friends and family members. Whether or not people are able to spend time with their loved ones this season, this is a heartwarming way to make each end every traveler's experience special.
This year the Gap is also running a fun holiday shopping campaign online in collaboration with musical artist Blood Orange called 'Play Your Stripes.' The interactive experience turns sweaters and other pieces of apparel into musical instruments through augmented reality, infusing each piece of clothing with tons of personality.
Top 70 Interactive Trends in December
From Crowdsourced Holiday Songs to Wrapping Paper Posters:
Laura McQuarrie — Dec 26, 2014 — Marketing

70
Grotesque Medical Dinners
This Unsettling Feast Introduces the Surgeon Simulator Game for iPhone

69
Interactive Retail Maps
Ralph Lauren's Window Display is an Interactive Shopping Experience

68
Digital Bus Shelter Advertisements
This Augmented Reality Ad Immerses Commuters in a Video Game
67
Pop-Up Toy Shops
Walmart's Holiday Helper Toy Shop Lets Shoppers Test Out the Top Toys
66
Social Gifting Campaigns
Tesco's Shopping Social Campaign Suggests Gifts for Twitter Users
65
Scary Shopping Pranks
Samsung's Halloween Prank Video Catches TV Shoppers Off Guard
64
Crowdsourced Holiday Songs
Waitrose's Donate Your Voice Campaign Features Vocals from the Public
63
Internet Influencer Discounts
The OnePiece Pop-Up Uses Social Shopping to Offer Customer Discounts
62
Girly Messaging Apps
Pink Nation by Victoria's Secret Now Also Serves as a Chat Messaging App
61
Email Marketing Strategies
This Infographic Offers Email Tips to Get Your Company More Conversions
60
Grocery Checkout Apps
Sainsbury's Grocery Shopping App Lets You Skip the Checkout Counter
59
Spooky Social Comics
Jose Cuervo's Instagram Halloween Comic Includes Fan Names & Faces
58
Blackout Social Campaigns
This Drastic Taco Bell Social Media Stunt Promotes a New App
57
Winter Exploration Campaigns
This Land Rover Ad Campaign Encourages Winter Adventures
56
Interactive Car Unveilings
This Lexus Campaign on Twitter Creatively Unveils a Concept Car
55
Playable Social Accounts
The Call of Duty: Advanced Warfare Campaign Features an Instagram Mission
54
Pop-Up Pasta Restaurants
This Temporary Restaurant Served a Variety of Gluten-Free Pasta Dishes
53
Wrapping Paper Posters
Coca-Cola's Poster Ads Double as Free Wrapping Paper
52
Cozy Holiday Trucks
A Sweater-Clad Truck Promotes Tim Hortons' Holiday Cups
51
Car Customization Campaigns
Mercedes-Benz's Social Media Car Campaign Lets You Build a Dream Car
50
Frightening Mirror Pranks
Pepsi Max's Halloween Scary Prank Tricks People with a Mirror
49
Fragrant Travel Globes
Heathrow Airport Sends You on a Trip of Smells Around the World
48
Incentivized Clean-Up Campaigns
Tunisie Telecom's Beach Cleanup Campaign Rewards with Wi-Fi
47
Virtual Cloudgazing Contests
Delta Wants You to Stare at the Clouds Online to Win a Trip Ticket
46
Road Trip Music Kits
This Music Packaging for Spotify Blends Web with Road Trips
45
Embarassing Pickle Pranks
This Gym Prankvertisement Challenges Guys to Open a Jar of Pickles
44
Tampon Vending Machines
O.B. is Appealing to Potential New Customers Candidly
43
Heartwarming Social Campaigns
Tim Hortons' Warm Wishes Campaign Encourages Paying It Forward
42
Impromptu Park Dinners
Oxfam's Dinner at the Park Stunt Reminds Not to Take Food for Granted
41
Musical Gift Guides
The Gap's Holiday Shopping Guide Uses Sweaters as Instruments
40
Charitable Song Donations
UNICEF's 'Press Play to Give' Puts ABBA's Chiquitita to Good Use
39
Friendship-Testing Pranks
This TV Promotion Turns Friends into Accomplices
38
Haunted Networking Campaigns
This Fake LinkedIn Profile Encourages Parents to Spend Time with Kids
37
Dating App Awareness Campaigns
This Awareness-Raising Sex Trafficking Campaign Lives on Tinder
36
Interactive Auto Ads
Ford's Interactive Print Ad Reveals the Explorer's Best Features
35
Anti-Theft Food Apps
This Fast Food App by McDonald's Canada Keeps Fry Thiefs at Bay
34
Face-Pairing Museum Campaigns
Interactive Museum Strategy Rijks Emotions Matches Faces to Artwork
33
One-for-One Flu Shots
This Flu Season, Rexall Pharmacy is Helping Canadians and Ugandans
32
Christmas Kissing Drones
TGI Fridays UK Gets Couples to Kiss Under the Mistletoe
31
Rewarding Video Game Quests
This Dragon Age Quest Rewards Players with Free In-Game Content
30
Social Game Shows
Hobgoblin's the Wheel of Misfortune Mischievously Celebrates Halloween
29
Responsive GIF Ads
These Netflix Movie Poster Ads Attract Pop Culture & Internet-Savvy People
28
Morbid Safety Videos
This Halloween Safety Video Points Out More Dumb Ways to Die
27
Bargain-Hunting Apps
This Black Friday App Collects the Best Deals from Retailers
26
Bare Foot Installations
The Art + Science of Feeling by Nike Maps Brainwaves for Visual Art
25
Entertaining Pop-Up Cafes
This Cafe Pop-Up is Loaded with Things to Get You in the Door
24
Charitable Soup Contests
Campbell’s Chunky Wants You to Create a Soup for a Good Cause
23
Image-Based Shopping Platforms
Piccing's Platform Lets Consumers Purchase from Online Images
22
Social Meal-Sharing Initiatives
Social Feed Proposes Online Sharing as a Way to Feed Hungry Kids
21
Spooky Pizza Boxes
Domino's Halloween Pizza Box Craft Makes Creepy Decor
20
Charitable Dining Campaigns
This Creative Fundraising Campaign Appeals to Restaurant-Goers
19
Real-Time Soccer Ads
This Component of Nike's Risk Everything Campaign Uses Real-Time Ads
18
Remote Reservation Services
Outback is Making Restaurant Reservations Easy with Click Thru Seating
17
Flight Simulation Billboards
This Travel Billboard from KLM Turns the Public into Pilots
16
Persian Food Pop-Ups
Chef Louisa Shafia's Lakh Lakh Pop-Up Brings Exotic Flavors to America
15
Real-Time Ad Spoofs
This Real Time Advertising Parody Takes Quick Marketing to the Extreme
14
Equalizing Fragrance Campaigns
This AXE for Women Campaign Gives Girls a Fighting Shot at Love
13
Buy-Online Burger Campaigns
Burger King India is Pre-Selling Whoppers to Launch Its First Store
12
Split Storyline Ads
Honda the Other Side is 'A Double Sided Story'
11
Duelling Restaurant Games
On Children's Day, McDonald's Challenged Patrons to Rock Paper Scissors
10
Historic Simulation Apps
Union Station's Living History App Lets You Experience Parts of the Past
9
Taco Ordering Apps
The Mobile Ordering Taco Bell App Lets You Pay and Pick Up with Ease
8
One-Upping Active Campaigns
Nutri-Grain's Mobile Gaming Experience Challenges Teens to Get Active
7
Heartwarming Headrest Messages
KLM's Cover Greetings Surprises Passengers with Personalized Notes
6
Virtual Masquerade Experiences
Dos Equis' Interactive Adventure Takes You Through a Virtual Party
5
Inbox Clean-Up Campaigns
This Electrolux Campaign Helps to Clean Up Your Inbox & the Environment
4
Musical Vending Machines
This Water Vending Machine Gives Out Treats If You Play Nicely
3
Musical Flash Mobs
This TV Show Ad for a Live Music Show Treats the Public with a Flash Mob
2
Vending Machine Spoofs
This Funny Project Pokes Fun at Popular Vending Machine Promotions
1
Superhero Simulation Games
This Interactive TV Promotion Turned People into City Defenders
Related Ideas
Custom Wrapping Paper Prints
UScellular Launched the Group Chat Wrap
Travel-Inspired Skincare Pop-Ups
Drunk Elephant Launched a ‘See Yourself in a New Flight’ Pop-Up
Festive Loungewear Collections
SKIMS Holiday Collection Offers Festive Comfort and Style
Immersive 3D Fashion Exhibits
Portal:M x Virtual Fashion Exhibition Host a Phygital Experience
AI-Powered Shopping Experiences
SOOT Introduced Moodboard-Inspired Shopping
Cinematic Holiday Retail Pop-Ups
Bloomingdale's Announced a 'Wicked Good Holiday' Campaign
Santa-Themed Chocolate Products
The Reese’s DJ Santa Products Come in Several Varieties
Parisian Airport Pop-Ups
Moët Hennessy's Paris Concept Event Featured Travel Exclusives
Viral Social Shopping Apps
The Claim App Helps Gen Z and Brands Authentically Discover One Another
Purposeful Consumer-Focused Campaigns
IKEA's Sleepfluencers Campaign is a Clever Way to Give Back
Fashion Brand Christmas Ads
Chanel's 'Winter Tale' is a Magical Holiday Ad from the Luxury Icon
Exaggerated Holiday Displays
Nordstrom NYC's 'Wonder All the Way' Campaign is Larger-Than-Life
Airline-Approved Holiday Campaigns
WestJet's Parents' Wishlist Brings Holiday Dreams to Life
Customer-Starring Billboards
Bobbie's Campaign Spotlights Moms as "the OG Influencers"
Virtual Holiday Shopping Experiences
Amazon Introduces a New Holiday Shop with 3D Technology
Festively Elevated Chocolate Treats
The Hershey Company Seasonal Treats Come a Variety of Options
Humorous Payment Campaigns
Paypal's Latest Campaign Features Actor Will Ferrell
QSR Brand Holiday Ornaments
The 2024 Shake Shack Holiday Merch Collection Just Dropped
Seasonal Phone Booth Activations
Spotify's Q4 is Calling Urges Brands to Start Holiday Advertising
Legacy Artist-Themed T-Shirts
Gap Partners with Legendary Artists on its New Shirt Capsule
Gen Z-Centric Campaigns
Urban Outfitters' Shift Happens Campaign Has Three Phases
Iconic Character-Inspired Campaigns
Etsy's Christmas Ad Celebrates Personalized Gifting
AI-Generated Holiday Soda Ads
The Coca-Cola Holidays Are Coming Ad Has Been Updated with AI
Multichannel Retail Campaigns
Urban Outfitters' 'Happy Lolidays' Campaign is Engaging
GenAI Doll Packaging
Mattel Used Adobe Firefly for the Barbie Signature 2024 Holiday Doll Box
Elf-Themed Baked Product Lines
Pillsbury’s Funfetti Debuts Products for the 2024 Holiday Season
Star-Supported Animated Character Campaigns
Hello Kitty and Bruno Mars Commemorate an Anniversary
Vibrantly Comedic Travel Campaigns
The 'Booking.yeah' Campaign Features The Muppets
Customer-Driven Holiday Campaigns
Amazon's Holiday Campaign is Inspired by 5-Star Reviews
Expansive Seasonal Pet Products
The Petco Merry Makings Holiday Collection is Packed with Options
Virtual AI Snow Globes
Coca-Cola Unveils a Festive AI Campaign at its Piccadilly Lights Residency
Personalized AI Holiday Planning
Planitly Learns Users Interests to Curate the Perfect Getaway
Dating-App Holiday Campaigns
Bumble Holiday Campaign Sparks Real-Life Connections This Season
Data-Driven QSR Campaigns
Burger King's BK Unwrapped Reveals Customers' 2024 Ordering Preferences
Musician Merch-Inspired T-Shirts
This Collaboration Gap Merch Highlights Iconic Artists
Live Shopping Flagships
Outlandish's Santa Monica Location Supports Live Social Media Shopping
Retail-Based Pop-Star Takeovers
H&M and Charli xcx Host a Surprise Event at Times Square
Creativity-Centered Workshops
Gap's Workshop Initiative Empowers Local Makers in San Francisco
Customized Candy Jingles
BRACH'S Candy Cane Carol Offers Fans a Unique Keepsake
Festive Online-Only Retailer Events
The Kroger 12 Merry Days of Deals Event Starts December 4
Festive Candy Gifting Ranges
Mars 2024 Holiday Gift Guide Includes a Variety of Tasty Treats
Mystery-Style Holiday Ads
Waitrose Adds Mystery to the Festive Season with ‘Sweet Suspicion’ Ad
Art Doodle-Collaborative Napkins
Mr Doodle Joins Kleenex on a Tissue Box Collection
Hyper-Personalized Playlists
Spotify is Using Advanced AI to Create a Connection Through Playlists
Food-Themed Holiday Campaigns
Kroger’s 2024 Holiday Campaign Celebrates Food and Connection
Gamified In-Airport Activations
Haribo's Mobile Games Gives People of All Ages the Chance to Win
Fandom-Friendly Campaigns
WhatsApp & Netflix Unite for a Squid Game Fandom Celebration
Celebrative Holiday Apparel Campaigns
Old Navy Unveiled 'Love is in the House'
Elevated In-Store Experiences
Bath & Body Works Adapts its Store Designs to Appeal to Gen Z
Festive Organic Cotton Intimates
The Cou Cou Holiday Collection Has Just Dropped
Holiday Diss Tracks
The Rizzler Drops a Diss Track Against Gift Cards in MGA’s Holiday Hit
Global Fashion Promotions
E-Commerce Giant SHEIN Launches Extended Holiday Shopping Event
Holiday Countdown Retailer Promotions
Dollar General 24 Days of Savings are Arriving for December
Interactive Educational Toy Lines
LeapFrog Debuts Its Latest Collection at Toy Fair 2025
Creative Playlist Generators
Spotify AI Playlist Turns Ideas Into Personalized Music Experiences
Gameshow-Style Pop-Ups
The Jo Malone Christmas Special Attracts Visitors with a Prize Wheel
Heartfelt Christmas Campaigns
John Lewis Presents the Festive Gifting House Campaign
Language App Holiday Albums
Duolingo Introduces a New Owl on the Prowl Music Album
Luxury Valentine’s Day Campaigns
Gucci’s Together Valentine’s Day Campaign Emphasizes Connection
Artful Bandage Collections
The Met x BAND-AID Collaboration Shares Exclusive First-Aid Products
Vacation-Inspired Clothing Lines
Saint Holiday Emphasizes Sustainability & Ethical Manufacturing
Mindful-Shopping Campaigns
The Ordinary’s 'Slovember' Campaign Promotes Intentional Shopping
Creative Gift Wrap
Clash Royale's 'Gift Wrap Gift' is Unexpected
Fall-Ready Denim Campaigns
Pacsun Launched Its Interactive Better in Baggy Denim Campaign
AI-Powered Gift-Wrapping Tools
The Food Group Has Introduced the Holiday GiftWraptor
Quirky Santa Murals
Cushelle Brings Holiday Cheer with Self-Care Encouraging Artwork
Immersive Virtual Pop-Ups
Benefit Launches Virtual 'Benemart' Concept for Holiday Shopping
Creator-Friendly Initiatives
Patreon Lights Up Times Square with Creator-Centric Billboard
Meet-and-Greet Holiday Campaigns
Jennifer Hudson and Old Navy will Host a Special Holiday Event
Trend Prediction Services
Tagwalk Revolutionizes Fashion Forecasting with a New AI Dashboard
Inventive Retail Strategies
H&M is Working to Localize Its Shopping Experience
Stylish NYC Holiday Pop-Ups
The dh New York x Wyld Blue Event will Feature dh's Holiday Collection
Consumer-Inspired Baking Products
These General Mills Holiday Cookie Products are Arriving Now
Collaboration Cosmetic Video Games
The Revlon x Redecor Fire & Ice Campaign is Interactive
Holiday-Ready Toy Product Lilnes
Crayola Has Unveiled Its 2025 Holiday Product Lineup
Mid-20th-Century Holiday Campaigns
Saks Fifth Avenue Unveiled its 'Gifts of Delight' Campaign
Seasonal Soda Ads
Olipop's Christmas Ad Challenges Big Soda
Global Holiday Campaigns
David Beckham Stars in SharkNinja's 'Ninja the Holidays' Campaign
Music Video-Inspired Supermarket Campaigns
Albert Heijn Pays Homage to Wham!'s Last Christmas
AI-Powered Music Remixing Apps
Sprite is Reprising its Limelight Music Platform for Consumers
Personalized Christmas Books
Manimal Tales Launches an Exciting Advent Calendar-Style Book
Curated Holiday-Themed Entertainment
The LG Channels Holiday Showcase Boasts a Festive Experience
Human Connection-Centric Campaigns
Etsy's New Ad Campaign Wants to Keep Commerce Human
Kindness-Promoting Ad Reboots
Coca-Cola’s Christmas Kindness Campaign Returns for the Holidays
Phygital Greeting Cards
Hallmark Gift Card Greetings Combines Physical and Digital Gifting
Wintry Automobile Campaigns
Lexus Debuts its Annual 'December to Remember' Campaign
On-Demand Holiday Carolers
Uber Courier Carolers Will Be Available Starting December 7
Social Shopping Networks
Stage TEN Empowers Creators to Build Their Own Live Shopping Channel
Holiday-Ready K-Beauty Collections
TIRTIR Offers a Series of Delightful Holiday Gift Sets
Festive Candy Campaigns
Swedish Fish Targets Gen Z with its 'Be Sel-Fish' Activation
Humorous Playful Airline Campaigns
Spirit Airlines Adds Personal Space with the Seat Blocker
Immersive Store Screens
Hays Travel Introduces Immersive Technology to Transform Holiday Planning
Real-Time Trending Spot Features
Roadtrippers Introduces the Trending Spots Feature to Its App
Heartwarming Holiday Car Ads
Toyota Debuts Three Ads During NBCUniversal’s Primetime Specials
Rental App Holiday Campaigns
Airbnb Presents its Santastrophe Campaign Following Santa Claus
Gift-Wrapping Cheese Pop-Ups
The Babybelves Holiday Village Provides Festive Snack Breaks
Reimagined Story-Driven Campaigns
Visa Presented its 'Typewriter' Campaign at the 2025 Oscars
Crafted Holiday Activations
Loews Hotels & Co will Offer Festive Pop-Ups and Seasonal Sips
Early Decorating Campaigns
HomeGoods' Deck the Everything Day Starts the Holiday Season Early
Reimagined Holiday Spots
NBA's Jingle Hoops Returns with a Holiday Spot Featuring Action Figures
Seasonal Book Retail Promotions
Indigo Launches Multi-Category Holiday Deals with E-Reader Focus
Festive Pet Letter Campaigns
Chewy Claus Accepts Holiday Wishes from Pets
Solution-Oriented Holiday Ads
Orange’s Holiday Ad Brings Families Together Over Smartphones
Christmas Shopping Centers
Staples Canada Launches Holiday Gift Centre for Personalized Shopping
Custom Headwear Holiday Campaigns
Lids' 'It’s Personal' Campaign Brings Heart to Holiday Gifting
Feel-Good Financial Campaigns
Ally Financial's Banksgiving Supports Customers in Need with Funds
Interactive Juice Packaging
Gulf Union Foods Launched Fun Connected Packaging for its Juices
New Year-Inspired Travel Campaigns
Trip.com Group Unveils the Lunar New Year 2025 Trends
Post-Holiday Retail Promotions
The One Stop Big Brands Low Prices Campaign is Packed with Savings
Resourceful Digital Platform Events
Meta will Host an Immersive Instagram Family Pop-Up in NYC
Holiday-Themed Cannabis Campaigns
Green Dot Labs Debuts the Holidaze: Light Up the Season Campaign
Holiday Sports Fashion Pop-Ups
Siegelman Stable Opens Exclusive Holiday Pop-Up in Soho
Language App Pop-Ups
Duolingo Hosted an Interactive Street Society Event in Soho
Personalized Retail Media Networks
Thrive Market Collaborates with Instacart on a New Network
Global Holiday Giving Journeys
Disney Sends Mickey Mouse on the Disney Ultimate Toy Drive
Immersive Greeting Card Pop-Ups
The Anything Roots Post Shares the Magic of Handwritten Cards
Connection-Focused Postal Holiday Campaigns
La Poste's Secret Santa Connects French Villages
Digital Holiday Light Apps
The 'Festivitas' App Puts Holiday Lights onto the Digital Desktop
Inclusive Romance-Inspired Activations
Generation Love Presented the Giving Love Campaign
Holiday Puzzle Designs
JIGGY Holiday Puzzles are an Artful Activity
Scam Awareness Advent Calendars
NatWest's Scamvent Calendar Exposes Common Seasonal Scams
Heartwarming Holiday Initiatives
United Airlines Debuts the North Pole Hub Through Fantasy Flights
Digital Gifting Platforms
On Me Makes the Traditional Gift Card Experience Modern & Personal
Valentine's-Ready Personalized Gifts
Wolt Launches New Personalized Gifts for its Shoppers
Breakfast Brand Digital Platforms
Kellogg’s Town Engages Fans in an Entertaining and Personal Way
Cheeky Holiday Donut Ranges
The Pinkbox Doughnuts Holiday Range is Available Through Christmas Day
Digital Retailer Gifting Options
Hallmark Gift Card Greetings Includes Over 100 Stores and Brands
Emotionally Engaging Holiday Advertisements
Teleflora Captured Attention with The Power Of Wishes
Nostalgic Seasonal Snack Campaigns
This Tyrrells Campaign Encourages Holiday Snacking
Customer Gifting Suites
Grey Bandit's Gifting Suite Gave Customers the Influencer Treatment
Festive Digital Musician Greetings
These New Creatacard Greetings Were Created with Sia
Connected Packaging Updates
Appetite Creative Revamps its Connected Packaging with Tetra Pak
Elevated Holiday Intimates Promotions
Knix Launches Extended Black Friday Sale with 60% Savings
Greeting Card Kiosks
Ink'd Greetings Help Customers Create Customized Well-Wishes
Christmas-Inspired Summer Campaigns
Toys for Tots Supports Children with Christmas in July
QSR-Themed Christmas Ornaments
The Shake Shack Holiday Merch Collection is a First from the Brand
Empowering Consumer-Centric Campaigns
Which? Launches a Festive Campaign to Empower Shoppers
Boho Retailer Gift Guides
The Anthropologie Festive Gift Guide is Packed with Options
Imaginative Children's Holiday Campaigns
Aretto and Hamleys Partner on an Engaging Campaign
Communal Festive Events
Cabbagetown’s Holiday in the Patch Event Was Held on December 7