Since this is one of the biggest times of the year for giving, many of the top December 2014 interactive ideas show off brands connecting with their consumers in fun ways.
With its Cover Greetings campaign, KLM made it so that when a passenger boarded its aircraft, the backs of their headrests included personal messages from friends and family members. Whether or not people are able to spend time with their loved ones this season, this is a heartwarming way to make each end every traveler's experience special.
This year the Gap is also running a fun holiday shopping campaign online in collaboration with musical artist Blood Orange called 'Play Your Stripes.' The interactive experience turns sweaters and other pieces of apparel into musical instruments through augmented reality, infusing each piece of clothing with tons of personality.
Top 70 Interactive Trends in December
From Crowdsourced Holiday Songs to Wrapping Paper Posters:
Laura McQuarrie — Dec 26, 2014 — Marketing
70
Grotesque Medical Dinners
This Unsettling Feast Introduces the Surgeon Simulator Game for iPhone
69
Interactive Retail Maps
Ralph Lauren's Window Display is an Interactive Shopping Experience
68
Digital Bus Shelter Advertisements
This Augmented Reality Ad Immerses Commuters in a Video Game
67
Pop-Up Toy Shops
Walmart's Holiday Helper Toy Shop Lets Shoppers Test Out the Top Toys
66
Social Gifting Campaigns
Tesco's Shopping Social Campaign Suggests Gifts for Twitter Users
65
Scary Shopping Pranks
Samsung's Halloween Prank Video Catches TV Shoppers Off Guard
64
Crowdsourced Holiday Songs
Waitrose's Donate Your Voice Campaign Features Vocals from the Public
63
Internet Influencer Discounts
The OnePiece Pop-Up Uses Social Shopping to Offer Customer Discounts
62
Girly Messaging Apps
Pink Nation by Victoria's Secret Now Also Serves as a Chat Messaging App
61
Email Marketing Strategies
This Infographic Offers Email Tips to Get Your Company More Conversions
60
Grocery Checkout Apps
Sainsbury's Grocery Shopping App Lets You Skip the Checkout Counter
59
Spooky Social Comics
Jose Cuervo's Instagram Halloween Comic Includes Fan Names & Faces
58
Blackout Social Campaigns
This Drastic Taco Bell Social Media Stunt Promotes a New App
57
Winter Exploration Campaigns
This Land Rover Ad Campaign Encourages Winter Adventures
56
Interactive Car Unveilings
This Lexus Campaign on Twitter Creatively Unveils a Concept Car
55
Playable Social Accounts
The Call of Duty: Advanced Warfare Campaign Features an Instagram Mission
54
Pop-Up Pasta Restaurants
This Temporary Restaurant Served a Variety of Gluten-Free Pasta Dishes
53
Wrapping Paper Posters
Coca-Cola's Poster Ads Double as Free Wrapping Paper
52
Cozy Holiday Trucks
A Sweater-Clad Truck Promotes Tim Hortons' Holiday Cups
51
Car Customization Campaigns
Mercedes-Benz's Social Media Car Campaign Lets You Build a Dream Car
50
Frightening Mirror Pranks
Pepsi Max's Halloween Scary Prank Tricks People with a Mirror
49
Fragrant Travel Globes
Heathrow Airport Sends You on a Trip of Smells Around the World
48
Incentivized Clean-Up Campaigns
Tunisie Telecom's Beach Cleanup Campaign Rewards with Wi-Fi
47
Virtual Cloudgazing Contests
Delta Wants You to Stare at the Clouds Online to Win a Trip Ticket
46
Road Trip Music Kits
This Music Packaging for Spotify Blends Web with Road Trips
45
Embarassing Pickle Pranks
This Gym Prankvertisement Challenges Guys to Open a Jar of Pickles
44
Tampon Vending Machines
O.B. is Appealing to Potential New Customers Candidly
43
Heartwarming Social Campaigns
Tim Hortons' Warm Wishes Campaign Encourages Paying It Forward
42
Impromptu Park Dinners
Oxfam's Dinner at the Park Stunt Reminds Not to Take Food for Granted
41
Musical Gift Guides
The Gap's Holiday Shopping Guide Uses Sweaters as Instruments
40
Charitable Song Donations
UNICEF's 'Press Play to Give' Puts ABBA's Chiquitita to Good Use
39
Friendship-Testing Pranks
This TV Promotion Turns Friends into Accomplices
38
Haunted Networking Campaigns
This Fake LinkedIn Profile Encourages Parents to Spend Time with Kids
37
Dating App Awareness Campaigns
This Awareness-Raising Sex Trafficking Campaign Lives on Tinder
36
Interactive Auto Ads
Ford's Interactive Print Ad Reveals the Explorer's Best Features
35
Anti-Theft Food Apps
This Fast Food App by McDonald's Canada Keeps Fry Thiefs at Bay
34
Face-Pairing Museum Campaigns
Interactive Museum Strategy Rijks Emotions Matches Faces to Artwork
33
One-for-One Flu Shots
This Flu Season, Rexall Pharmacy is Helping Canadians and Ugandans
32
Christmas Kissing Drones
TGI Fridays UK Gets Couples to Kiss Under the Mistletoe
31
Rewarding Video Game Quests
This Dragon Age Quest Rewards Players with Free In-Game Content
30
Social Game Shows
Hobgoblin's the Wheel of Misfortune Mischievously Celebrates Halloween
29
Responsive GIF Ads
These Netflix Movie Poster Ads Attract Pop Culture & Internet-Savvy People
28
Morbid Safety Videos
This Halloween Safety Video Points Out More Dumb Ways to Die
27
Bargain-Hunting Apps
This Black Friday App Collects the Best Deals from Retailers
26
Bare Foot Installations
The Art + Science of Feeling by Nike Maps Brainwaves for Visual Art
25
Entertaining Pop-Up Cafes
This Cafe Pop-Up is Loaded with Things to Get You in the Door
24
Charitable Soup Contests
Campbell’s Chunky Wants You to Create a Soup for a Good Cause
23
Image-Based Shopping Platforms
Piccing's Platform Lets Consumers Purchase from Online Images
22
Social Meal-Sharing Initiatives
Social Feed Proposes Online Sharing as a Way to Feed Hungry Kids
21
Spooky Pizza Boxes
Domino's Halloween Pizza Box Craft Makes Creepy Decor
20
Charitable Dining Campaigns
This Creative Fundraising Campaign Appeals to Restaurant-Goers
19
Real-Time Soccer Ads
This Component of Nike's Risk Everything Campaign Uses Real-Time Ads
18
Remote Reservation Services
Outback is Making Restaurant Reservations Easy with Click Thru Seating
17
Flight Simulation Billboards
This Travel Billboard from KLM Turns the Public into Pilots
16
Persian Food Pop-Ups
Chef Louisa Shafia's Lakh Lakh Pop-Up Brings Exotic Flavors to America
15
Real-Time Ad Spoofs
This Real Time Advertising Parody Takes Quick Marketing to the Extreme
14
Equalizing Fragrance Campaigns
This AXE for Women Campaign Gives Girls a Fighting Shot at Love
13
Buy-Online Burger Campaigns
Burger King India is Pre-Selling Whoppers to Launch Its First Store
12
Split Storyline Ads
Honda the Other Side is 'A Double Sided Story'
11
Duelling Restaurant Games
On Children's Day, McDonald's Challenged Patrons to Rock Paper Scissors
10
Historic Simulation Apps
Union Station's Living History App Lets You Experience Parts of the Past
9
Taco Ordering Apps
The Mobile Ordering Taco Bell App Lets You Pay and Pick Up with Ease
8
One-Upping Active Campaigns
Nutri-Grain's Mobile Gaming Experience Challenges Teens to Get Active
7
Heartwarming Headrest Messages
KLM's Cover Greetings Surprises Passengers with Personalized Notes
6
Virtual Masquerade Experiences
Dos Equis' Interactive Adventure Takes You Through a Virtual Party
5
Inbox Clean-Up Campaigns
This Electrolux Campaign Helps to Clean Up Your Inbox & the Environment
4
Musical Vending Machines
This Water Vending Machine Gives Out Treats If You Play Nicely
3
Musical Flash Mobs
This TV Show Ad for a Live Music Show Treats the Public with a Flash Mob
2
Vending Machine Spoofs
This Funny Project Pokes Fun at Popular Vending Machine Promotions
1
Superhero Simulation Games
This Interactive TV Promotion Turned People into City Defenders
Related Ideas
Nostalgic Winter Intimates Campaigns
SKIMS' Holiday Campaign Was Inspired by Vintage Magazines
Personalized Streaming Merch Features
The Spotify Merch Hub Offers Gear According to Interests
Affordable Skincare Holiday Collections
Burt's Bees Launches a Series of Giftable Bundles
Immersive 3D Fashion Exhibits
Portal:M x Virtual Fashion Exhibition Host a Phygital Experience
Generative AI Candy Campaigns
The Starburst 'Different Every Time' Campaign is Interactive
Fair Trade Beauty Advent Calendars
The Body Shop's Big Advent of Change Gift Set Features 25 Items
Gen Z IRL Campaigns
Hinge's Phonebook Encourages Gen Z to Connect IRL for Global Day of Unplugging
GenAI Shopping Assistants
Shopping Muse Supports Michael Kors US Website Visitors
Parisian Airport Pop-Ups
Moët Hennessy's Paris Concept Event Featured Travel Exclusives
Personalized Digital Playgrounds
Pringles Poptopia is an Immersive, Engaging Experience for Fans
Groundbreaking Sticker Technology
StickerYou Recently Launched Its Image Transfer Sticker Product
Purposeful Consumer-Focused Campaigns
IKEA's Sleepfluencers Campaign is a Clever Way to Give Back
Athletic Apparel Interactive Billboards
Gymshark Unveils the Shoplift Campaign Ahead of Sale
Humorous Payment Campaigns
Paypal's Latest Campaign Features Actor Will Ferrell
Personalized In-Flight Ads
United Airlines Kinective Media Offers Curated Travel
AI Holiday Card Generators
Coca-Cola's Create Real Magic Shares Greetings with Iconic Assets
Creative Play Pop-Ups
The Sharpie Studio Offered Opportunities for Creativity at SXSW
Seasonal Phone Booth Activations
Spotify's Q4 is Calling Urges Brands to Start Holiday Advertising
AI-Generated Festive Greetings
CloneMe.io Sends Messages from Santa, Mrs. Claus and Elves
Interactive In-Store Ads
Visibubble Brings Mobile Messaging Capabilities to Store Shelves
Digital Snowball Competitions
The LEGO Snow Throw Pits NYC and London Stores Against One Another
Gen Z-Centric Campaigns
Urban Outfitters' Shift Happens Campaign Has Three Phases
Viral Social Shopping Apps
The Claim App Helps Gen Z and Brands Authentically Discover One Another
Reversible Loungewear Collections
ThirdLove Debuts Versatile Holiday Sets with Innovative Design
Naughty Holiday Campaigns
Diesel's XXXMas is Inspired by Erotic 90s Aesthetics
GenAI Virtual Shoppers
Cindy by Imaginuity Boots Online and In-Store Foot Traffic
Expansive Seasonal Pet Products
The Petco Merry Makings Holiday Collection is Packed with Options
Year-End Live Music Shows
Spotify Wrapped Live 2023 Shares Performances from Top Global Artists
GenAI Doll Packaging
Mattel Used Adobe Firefly for the Barbie Signature 2024 Holiday Doll Box
QSR Brand Holiday Ornaments
The 2024 Shake Shack Holiday Merch Collection Just Dropped
Gen Z Crafting Events
Red Heart Hosted an Exclusive "Crafternoon" in NYC
AR Shopping Malls
American Express' Door to Shop Small Highlights 10 Small Businesses
Immersive Gondola Displays
ColourPop is Getting a New Immersive Makeover at ULTA
Social Commerce Platforms
21 Buttons is a Social Fashion Shopping Network
Personalized AI Holiday Planning
Planitly Learns Users Interests to Curate the Perfect Getaway
Multichannel Retail Campaigns
Urban Outfitters' 'Happy Lolidays' Campaign is Engaging
Magazine-Integrated QR Features
ARCADE Launches the ELLE x Clarks Shoe Visualiser and Experience
AI-Powered Cultural Trend Tools
Huge's Culture Decoder Uses AI to Understand Cultural Trends
Singer-Curated Moodboards
Etsy and Kacey Musgraves are Collaborating on a Shoppable Moodboard
Adventurous Roadtrip Retail Campaigns
The Pilot Flying J 'See You Out Here' Campaign is Relatable
Smart Shopping Cart Ads
Instacart Unveiled Ads for Its AI-Powered Caper Carts
Interactive Holiday Plush Toys
The Bearlieve Bear is the First Interactive Build-A-Bear Friend
Gamified In-Airport Activations
Haribo's Mobile Games Gives People of All Ages the Chance to Win
Hyper-Personalized Playlists
Spotify is Using Advanced AI to Create a Connection Through Playlists
Shoppable CPG Ads
Instacart-Powered Shoppable Video Ads are Coming to YouTube
Festive Candy Gifting Ranges
Mars 2024 Holiday Gift Guide Includes a Variety of Tasty Treats
Tech Rebellion Campaigns
Lush is Continuing Its Big Tech Rebellion for Black Friday
Inventive Retail Strategies
H&M is Working to Localize Its Shopping Experience
Personalized Ecommerce Updates
Google Shopping Introduces a 'For You' Feed for its Ecommerce App
Hyper-Targeted Shoppable Posters
Glossier and Shop Launched Posters with Geo-Gated Location Tech
Festive Trivia Games
'Yule Never Guess' is a Fun, Challenging Christmas Trivia Game
Anthropomorphic Store Campaigns
IKEA's Short Social Films Promote Its Click-and-Collect Service
Vacation-Inspired Clothing Lines
Saint Holiday Emphasizes Sustainability & Ethical Manufacturing
Fall-Ready Denim Campaigns
Pacsun Launched Its Interactive Better in Baggy Denim Campaign
Ice Cream Advent Calendars
Double Rainbow Sweetens December with 12 Days of Ice Cream
Collaboration Cosmetic Video Games
The Revlon x Redecor Fire & Ice Campaign is Interactive
AI Advertisement Additions
Meta Introduces a New Suite of AI-Powered Advertising Tools
Celebrative Holiday Apparel Campaigns
Old Navy Unveiled 'Love is in the House'
Immersive Hybrid Billboards
Meta's Halloween Thrillboards Tease Immersive Meta Quest 3 Experiences
Supermodel-Backed AI Cards
Winnie Harlow Partners with Coca-Cola to Launch AI Christmas Cards
Streaming Service Expansions
Spotify Launched an In-house Creative Agency, Spotify Creative Lab
Music-Inspired Retail Campaigns
Macy’s is Launching Its Summer’s Greatest Hits Campaign
Phygital Fashion Retail Experiences
Macy's mstylelab Digital Shopping Platform is Immersive
Branded Holiday Gifting Suites
Scotch Brand Created a Festive Suite for Wrapping & Packing Gifts
Nourishing Holiday Cosmetics
The Tree Hut Holiday Collection Gifting or Self-Indulgence-Ready
Communication-Based Immersive Exhibitions
Intuit Mailchimp and Design Museum Present Email is Dead
Holiday Apparel Lookbooks
Stüssy's Holiday 24' Lookbook Features Layering Essentials
Adorable Holiday Campaigns
Burberry's Holiday Campaign Spotlights Dogs and Ducklings
Kindness-Encouraging Soda Campaigns
The Coca-Cola 'The World Needs More Santas' Ad is Festive
Festive Airline Post Boxes
easyJet's Letters to Santa Campaign Supports Traveling Families
Social Shopping Apps
Locker Helps Users Organize, Share, and Earn from Online Wishlists.
Nostalgic Fragrance Campaigns
Impulse & Frankie Bridge Faithfully Recreated Iconic 90s Looks
Festive Delivery Service Events
The DoorDash Deck the Doorstep Event Offers 12 Days of Deals
AI-Powered Music Remixing Apps
Sprite is Reprising its Limelight Music Platform for Consumers
Festively Branded Sweater Collections
Unilever and notjust Collaborated on Christmas Jumpers
Karaoke Christmas Trees
Asda's Holiday Tree Lights Up When People Sing Michael Bublé Songs
Brainteaser Advent Calendars
The Project Genius Advent Calendar Shares 12 Days of Puzzles
Wasteful Shopping Billboards
Not On The High Street's Billboards Highlight a "Don't Gift Guide"
Phygital Greeting Cards
Hallmark Gift Card Greetings Combines Physical and Digital Gifting
Early Decorating Campaigns
HomeGoods' Deck the Everything Day Starts the Holiday Season Early
Product Exploration Retailer Tools
These New Instacart Discovery Tools Connect Brands to Retailers
Anti-Breakup Festive Campaigns
Smirnoff and Lance Bass Debut 'Red, White & Merry' Love Campaign
Colorful Kitchen Pop-Ups
Primal Kitchen Partners with Pintrest for a Special Initiative
Playful Interactive Galleries
PLAY by American Express Platinum Reimagines Toys as Art Pieces
Human Connection-Centric Campaigns
Etsy's New Ad Campaign Wants to Keep Commerce Human
Style-Translating Music Apps
Groovify Transforms Looks into Music with Artificial Intelligence
90s Toy Holiday Trees
Furbtrees are Introducing the Next Generation of Furby Across the UK
Mid-20th-Century Holiday Campaigns
Saks Fifth Avenue Unveiled its 'Gifts of Delight' Campaign
Dynamic Mobile Fashion Games
Tommy Hilfiger Unveils a New Mobile Fashion Game Called FashionVerse
Fued-Inspired Christmas Cards
Moonpig Unveils Its New AI-Powered Christmas Card Range
Play-Inspired Global Holiday Campaigns
Toys"R"Us Has Introduced a New Global Holiday, Play Day
Interactive Toothpaste Packaging
Bluemarlin Created the Designs for the Colgate Toothpaste Packs
Customizable Holiday Treats
Sugarwish Offers Special Holiday Treats as Part of Its Gifting Service
Interactive AR Experiences
The Sendit App Engaged Gen Alpha on Valentine's Day
Early Christmas Decoration Contests
Oreo Will Reward Festive Fans Who Decorate Early This Year
Life-Size In-Store Countdowns
Toys R Us Asia and Craig & Karl Created an Advent Calendar for All
Shoppable Luxury Fashion Films
Louis Vuitton Delivers Resort 2024 with an Interactive Experience
Personalized Christmas Books
Manimal Tales Launches an Exciting Advent Calendar-Style Book
Purposeful Gifting Pop-Ups
The Body Shop's Advent of Change Pop-Up Shares Gifts That Give Back
Next-Generation Mall Campaigns
Simon's Meet Me @themall Targets Gen Z Shoppers
Miniature Collectible Campaigns
The World’s Smallest Lines are the Focus of Influencer Marketing
Social Shopping Features
YouTube Introduces a New 'Shopping Collections' Feature for Creators
Kindness-Promoting Marketing Campaigns
Once Upon a Coconut Launches 1 Million Acts of Kindness
QSR-Themed Christmas Ornaments
The Shake Shack Holiday Merch Collection is a First from the Brand
Global Storytelling Initatives
Vans Announces its Narrative-Centric Always Pushing Campaign
Resourceful Digital Platform Events
Meta will Host an Immersive Instagram Family Pop-Up in NYC
Language App Pop-Ups
Duolingo Hosted an Interactive Street Society Event in Soho
Friendsgiving Event Series
Butterball and Bumble Foster Togetherness with #FindYourTable
Personalized Retail Media Networks
Thrive Market Collaborates with Instacart on a New Network
Mindful Illumination Holiday Campaigns
Santa & Cole Presents a Warm Embracing Light Campaign
Digital Experience Gifting
Memory Crate Lets Users Gift Coupons, Experiences, or Acts of Service
Interactive Juice Packaging
Gulf Union Foods Launched Fun Connected Packaging for its Juices
Custom Holiday Ornaments
Staples Print Services Make Custom Gifting Easy
Rewritten Christmas Song Ads
Burger King UK's Hijacking Christmas Will Guide You to the Drive Thru
Holiday Grocery Delivery Hotlines
The Getir Christmas Emergency Hotline Offers Fast Deliveries
Interactive AR Galleries
Chips Ahoy's Happy By Design Campaign Spotlights Multicultural Artists
Quirky eCard Platforms
Happiepages Has an Online Celebratory Card for Any Occassion
Connected Packaging Updates
Appetite Creative Revamps its Connected Packaging with Tetra Pak
Sitcom-Style Thanksgiving Campaigns
Whipshots & Patti’s Good Life Teamed Up to Make New Traditions
Airline Merchandise Capsules
Virgin Atlantic Launches a Merchandise Collection for Travelers
Christmas-Inspired Summer Campaigns
Toys for Tots Supports Children with Christmas in July
Hobby-Funding Sweepstakes
Starburst's Pink Passion Protection Program Fuels Creativity with Cash
Web-Based Word Game Celebrations
New York Times Games Honors Its1,000th Wordle Puzzle
Parental Gift Generators
The Parent Present Gift Generator Supports Gen Z & Millennial Shoppers
Social Sticker Features
Instagram Unveils the New Sticker Features for Stories and Other Content
Artist-Empowering Streaming Insights
Spotify Campaign Kit Provides Unmatched Streaming Insights
Festive Dog Toys
These Toys Will Bring Holiday Cheer To Your Canine Companion
Textural Chocolate Advent Calendars
The Kinder® Holiday Mix Countdown Calendar is Treat-Packed
Holiday Meal Savings Campaigns
The Dollar General 'Decked Out In Deals' Campaign is Cost-Conscious
Cocktail-Inspired Togetherness Activations
Smirnoff's Global Connectivity Initiative Launched
Contemporary Home Brand Initiatives
abc carpet & home Participated in the Holiday Cheer
Digitized Gift Lists
Wishr Features a Straightforward Interface for Seamless Gift Management
Festive Hotel Decor Campaigns
IHG Hotels & Resorts Launches the Seasonal Winter Chalet Campaign
Digital Retailer Gifting Options
Hallmark Gift Card Greetings Includes Over 100 Stores and Brands
Holiday Home Delivery Upgrades
Amazon Offers an Array of New Holiday Delivery Features
Branding Trivia Games
Decode the Identity is a Playful Homage to Iconic Brands
Personalized Heartfelt Digital Greetings
Merrygram Emerges as a More Meaningful Alternative
Social Wishlist Networks
WishSpace Lets Users Store Their Wishlists for Easier Gifting
Festive Chip Campaigns
KETTLE Chips' Christmas Campaign Features 24 Days of Prizes
Inviting Family-Friendly Games
Q Mixers Releases the New Secret Holiday Bingo Cards and Cocktails