Outlandish's Santa Monica Location Supports Live Social Media Shopping
Laura McQuarrie — November 27, 2024 — Business
References: outlandishdigital.us & prnewswire
Live shopping and social commerce leader Outlandish recently opened its first flagship store in the United States, combining the best features of traditional retail spaces with interactive, engaging live-streamed social media shopping experiences.
Located on Santa Monica's Third Street Promenade, the new flagship location is a hub where influencers and brands can broadcast live shopping events straight from the store floor. "We're pushing the boundaries of what shopping can be," says William August, CEO of Outlandish, "This storefront is a blueprint for the future of commerce."
QVC-era live shopping is making a comeback for a new generation through live social shopping on platforms like TikTok, with retailers not only dedicating space within their existing stores, or opening brand-new brick-and-mortar locations to support next-gen, interactive shopping experiences.
Located on Santa Monica's Third Street Promenade, the new flagship location is a hub where influencers and brands can broadcast live shopping events straight from the store floor. "We're pushing the boundaries of what shopping can be," says William August, CEO of Outlandish, "This storefront is a blueprint for the future of commerce."
QVC-era live shopping is making a comeback for a new generation through live social shopping on platforms like TikTok, with retailers not only dedicating space within their existing stores, or opening brand-new brick-and-mortar locations to support next-gen, interactive shopping experiences.
Trend Themes
1. Interactive Retail Spaces - Traditional stores are evolving into dynamic environments that integrate live-streaming to create engaging, real-time shopping experiences.
2. Influencer-driven Commerce - Brands are increasingly leveraging influencers to drive sales by hosting live shopping events directly from retail locations.
3. Social Media Shopping Integration - Retailers are merging physical and digital shopping worlds by enabling social platform features within their store settings.
Industry Implications
1. Retail - The retail industry can capitalize on blending physical store experiences with interactive online shopping features.
2. Social Media - Social media platforms benefit from seamless integrations that allow users to shop in-app through live streaming events.
3. Influencer Marketing - The influencer marketing industry is expanding its reach by facilitating live shopping events that connect audiences with brands in real time.
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