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Social Meal-Sharing Initiatives

Clean the Sky - Positive Eco Trends & Breakthroughs

Social Feed Proposes Online Sharing as a Way to Feed Hungry Kids

— November 19, 2014 — Social Good
When you hear the term "social feed," you're probably thinking something along the lines of a Facebook or Instagram newsfeed—but this Social Feed is all about using the power of social media for good.

Social Feed has brands purchase advertisements or media spaces and when this content is shared on social sites, a meal is given to a child in need. With more brand and user participation, the greater impact sharing has on the world, in both the online and offline realms. It's a win-win for brands that want exposure, people who want to share meaningful content and kids who are in need of nourishment. Since sharing is something that already happens on a daily basis online, this is a great way to put all of those social shares to good use.
Trend Themes
1. Social Meal-sharing Initiatives - Using social media and brand advertising to provide meals for children in need.
2. Online Sharing for Social Impact - Leveraging the power of social media to make a positive difference in the offline world.
3. Using Social Media for Good - Harnessing the potential of social media to address social issues like hunger.
Industry Implications
1. Social Media Advertising - Opportunity for brands to advertise while simultaneously making a social impact by providing meals for children in need.
2. Non-profit Organizations - An opportunity for NGOs to utilize online sharing and social media to address hunger and alleviate child poverty.
3. Food and Beverage - A chance for food and beverage companies to align their brand with a meaningful cause and contribute to ending child hunger.
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