This Unsettling Feast Introduces the Surgeon Simulator Game for iPhone
Laura McQuarrie — November 8, 2014 — Marketing
References: misscakehead.wordpress
In order to promote the release of the Surgeon Simulator game on iPhone, Messhead served up a very unusual dinner that was in keeping with the macabre theme of the medical game.
The five courses of the Surgeon Sim Dining Experience included miso soups served from surgical drips into pulp trays, meat served up on a tray like coils of intestines and chocolate brains that needed to be cracked open like piñatas for dessert. Just like the game, dinner was messy and required attendees to suit up in proper medical scrubs, although manners were hardly a concern since guests were invited to eat with the same tools used to get at the body part-shaped foods. If you can't stomach this experience, you probably don't have the heart to play Surgeon Simulator.
Photo Credit: Chris Coulson
The five courses of the Surgeon Sim Dining Experience included miso soups served from surgical drips into pulp trays, meat served up on a tray like coils of intestines and chocolate brains that needed to be cracked open like piñatas for dessert. Just like the game, dinner was messy and required attendees to suit up in proper medical scrubs, although manners were hardly a concern since guests were invited to eat with the same tools used to get at the body part-shaped foods. If you can't stomach this experience, you probably don't have the heart to play Surgeon Simulator.
Photo Credit: Chris Coulson
Trend Themes
1. Virtual Reality Gaming - Virtual Reality technology can be used to create similar experiences for Surgeon Simulator and other medical-themed games to enhance the user experience.
2. Experiential Marketing - Experiential marketing through immersive experiences such as Surgeon Sim Dining Experience can give customers a unique and memorable experience and increase brand loyalty.
3. Food and Gaming - Incorporating unique food experiences such as the Surgeon Sim Dining Experience can create a buzz around new game releases and help to attract new customers.
Industry Implications
1. Gaming - The gaming industry can explore more immersive experiences that blend the real world with the virtual world such as the Surgeon Sim Dining Experience.
2. Food and Beverages - The food and beverages industry can partner with game developers to create unique dining experiences such as the Surgeon Sim Dining Experience to attract new customers.
3. Marketing - The marketing industry can create immersive experiences such as the Surgeon Sim Dining Experience to better engage with customers and promote products in a memorable way.
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