Hallmark Gift Card Greetings Includes Over 100 Stores and Brands
Michael Hemsworth — October 25, 2024 — Tech
References: hallmark & drugstorenews
Sending a gift to a loved one, friend or acquaintance is about to get even easier thanks to the new Hallmark Gift Card Greetings option that will offer an intuitive treat for recipients. The gifting feature will offer gift givers access to to more than 100 gift card options from stores and brands like Starbucks, Nordstrom, Home Depot, Uber and more that the recipient can access inside their physical greeting card. The gift cards are powered by The Gift Card Shop and will come with a QR code that can be easily scanned to provide access to the funds.
Senior Director of Creative Product Development Lauren Benson spoke on the Hallmark Gift Card Greetings saying, "When it comes to gifting, especially during the busy holiday season, customers want convenience and customizability, and that’s exactly what Gift Card Greetings offer. Nothing compares to the feeling of opening a greeting card with a heartfelt message, and when combined with a surprise digital gift card that caters to the recipient’s favorite store, restaurant or retailer, it’s truly a gift that’s perfectly suited for anyone.”
Senior Director of Creative Product Development Lauren Benson spoke on the Hallmark Gift Card Greetings saying, "When it comes to gifting, especially during the busy holiday season, customers want convenience and customizability, and that’s exactly what Gift Card Greetings offer. Nothing compares to the feeling of opening a greeting card with a heartfelt message, and when combined with a surprise digital gift card that caters to the recipient’s favorite store, restaurant or retailer, it’s truly a gift that’s perfectly suited for anyone.”
Trend Themes
1. Personalized Digital Gift Cards - Offering customizability in digital gifting enhances the personal touch of traditional gifts with modern convenience and choice.
2. Hybrid Physical-digital Gifting - Integrating QR code technology within physical greeting cards bridges the gap between tangible and digital gifting experiences.
3. Omnichannel Retail Integration - Incorporating over 100 brands into a single gifting platform streamlines consumer access and creates a versatile, one-stop gifting solution.
Industry Implications
1. Retail - The retail industry can leverage personalized and digital hybrid options to enhance the shopping and gifting experience for customers.
2. Technology - Technological advancements in QR code integration enable seamless blending of physical and digital products, enhancing consumer convenience.
3. E-commerce - E-commerce platforms can expand their consumer reach by integrating versatile gift card solutions that accommodate multiple brands and stores.
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