On Children's Day, McDonald's Challenged Patrons to Rock Paper Scissors
Laura McQuarrie — November 26, 2014 — Marketing
References: guerrillamarketingzone & prexamples
In celebration of Children's Day this year, McDonald's set up a fun way that people could get free meals at its restaurants. After placing their orders at the cash register, customers were then challenged to a game of rock, paper, scissors with the McDonald's cashier and if they won, they were able to get their meal free.
As well as involving all of the kids who visited McDonald's, the stunt was also pretty successful at getting tons of adults to feel like big kids again too, judging by the many smiles seen in the video. The rock, paper, scissors Children's Day stunt is extremely simple, doesn't cost a dime and inspires everyone to revisit a fun childhood game that you may have no other reason to play in your adulthood or daily life.
As well as involving all of the kids who visited McDonald's, the stunt was also pretty successful at getting tons of adults to feel like big kids again too, judging by the many smiles seen in the video. The rock, paper, scissors Children's Day stunt is extremely simple, doesn't cost a dime and inspires everyone to revisit a fun childhood game that you may have no other reason to play in your adulthood or daily life.
Trend Themes
1. Interactive Restaurant Experiences - Opportunity for restaurants to create interactive experiences that engage customers and create a memorable dining experience.
2. Bringing Out the Inner Child - Opportunity to tap into nostalgia and create experiences that make adults feel like kids again.
3. Gamification of Dining - Opportunity to integrate games or challenges into the dining experience to incentivize customer engagement.
Industry Implications
1. Restaurant and Food Service - Disruptive innovation opportunity for restaurants to differentiate themselves and attract customers through interactive experiences.
2. Fast Food Chains - Opportunity for fast food chains to create unique promotions that engage customers and generate buzz.
3. Hospitality and Entertainment - Opportunity for hospitality and entertainment industries to incorporate interactive games and experiences to enhance customer satisfaction and engagement.
2.2
Score
Popularity
Activity
Freshness
