This Travel Billboard from KLM Turns the Public into Pilots
Laura McQuarrie — November 14, 2014 — Marketing
References: google & creativeguerrillamarketing
This creative travel billboard from KLM was set up in order to share the love of flying with people from all across Canada. Although not everyone will be able to say that they've flown a plane in their lifetime, this interactive billboard advertisement at least gives people the chance to play pretend pilot.
KLM set up a billboard high in the sky and at ground level, people were given a pilot's hat and the chance to push a lever in order to make a stream of smoke come out of the back of the billboard. As simple a stunt as this is, the smiles on the faces of people of all ages is incredible to watch. To make the experience even sweeter, those who participated had the chance to win two tickets from KLM to Europe.
KLM set up a billboard high in the sky and at ground level, people were given a pilot's hat and the chance to push a lever in order to make a stream of smoke come out of the back of the billboard. As simple a stunt as this is, the smiles on the faces of people of all ages is incredible to watch. To make the experience even sweeter, those who participated had the chance to win two tickets from KLM to Europe.
Trend Themes
1. Interactive Billboards - The use of interactive billboards allows for engaging and memorable advertising experiences.
2. Experiential Marketing - Creating interactive experiences like this billboard stunt can leave a lasting impression on consumers and generate positive brand associations.
3. User-generated Content - Interactive billboards can encourage people to participate and share their experiences on social media platforms, generating user-generated content for brands.
Industry Implications
1. Advertising - Using interactive billboards can disrupt traditional advertising methods and capture consumers' attention in new and innovative ways.
2. Travel and Tourism - The use of experiential marketing in the travel and tourism industry can enhance brand perception and attract potential customers.
3. Digital Marketing - Interactive billboards and user-generated content can be leveraged in digital marketing strategies to increase brand engagement and reach.
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