Laura McQuarrie

To underscore its commitment to everyday essentials made accessible, ingredient-focused skincare brand The Ordinary launched The Ordinary Bus to quickly shuttle people in Brooklyn between the... MORE

With the rise of everything high-protein, six-pack culture and gym-fluencers, Fireball Cinnamon Whisky claims "dad bod is on the verge of extinction" and, in preparation for Father's Day, it's... MORE

From solid bar soaps that must be dried after use and before storing to liquids that risk leaking or falling victim to TSA limits, traveling with a cleanser has always been more of a hassle than it... MORE

While key players in the wearable market race to add more biometric sensors and more comprehensive tracking tools, the Pulse Ring takes a quieter path by stripping all of that away and focusing on... MORE

SofaBaton U3 is an Air Mouse universal remote made for the multifaceted demands of multi-device living rooms, since many households regularly switch between Apple TV, Fire TV, or Google TV, as well... MORE

Children's nutrition brand TruHeight launched the free TruHeight Growth Tracker app to make it easier for parents to see how tall their child is likely to be. "Every parent has wondered how tall... MORE

Swedish candy purveyor BonBon is well-known for satisfying a sweet tooth with its best-selling jelly gummies and chewy marshmallows, and BonBon's Potato Chips introduce the brand's first salty... MORE

Conagra Brands is gearing up to introduce new products at the National Confectioners Association's 2026 Sweets & Snacks Expo, including a new way for Dr Pepper fans to savor a taste they love:... MORE

Banane Délice is a fresh new eau de parfum launched by Le Monde Gourmand that blends nostalgia and indulgence to provide an instantly familiar yet modern experience that instantly takes the senses... MORE

In a productivity-obsessed world that treats rest as laziness, sleep is actually one of the body's most powerful performance tools for rebuilding, rebalancing, and restoring, and Stareep is out to... MORE

One of the biggest barriers standing between people and a daily sun protection habit isn't forgetfulness or indifference, it's the dreaded white cast, the greasy residue and that heavy feeling, but... MORE

Zac's Sweet Shop teamed up with One Trick Pony to unveil Peanut Butter Crunch Dessert Cereal, a collaborative take on puppy chow that's described as "nostalgic, stackable, and dangerously... MORE

Dirty O by Zac's Sweet Shop reinvents the classic dirt cup as a nostalgic, snackable indulgence that's ready to enjoy straight out of the bag—no layering needed. This no-bake dessert is typically... MORE

Bazooka Brands, producer of iconic products like Ring Pop and Bazooka bubble gum, launched a new candy brand called Go Wandr, made for a highly connected, globally curious generation. Knowing that... MORE

Tempted is a new, spiked Shirley Temple brand from American model Sommer Ray, and the Tempted Dirty Shirley offers a distinctly adult upgrade to the iconic soda mocktail that millions sipped in... MORE

Musclesport offers its Cream'd Rice Gourmet Hot Cereal in varieties like Rocky Road and Crispy Cookie, and on April Fools' Day, it teased a Nacho Cheese flavor—and now, fortunately for fans who... MORE

Mezo Beverages crafts all-natural Mezoritas with 100% Agave Espadín mezcal and all-natural, Mexico-inspired ingredients like lime, tropical fruit juices, aromatic botanicals, and a hint of agave... MORE

In a world where so much of life plays out on flat screens, people crave visceral experiences that remind them what it feels like to be somewhere with all of their senses, and Harry Styles'... MORE

To position SPF as one of the hottest things people can do for the health of their skin, LOOKFANTASTIC is gearing up to open the doors to an interactive What The SPF?! pop-up in London. ... MORE

At the King’s Trust Gala at Christie’s New York—a charity event where King Charles III and Queen Camilla were in attendance—Welsh brand Cygnet Gin debuted a new signature cocktail, the... MORE

Vocelli Pizza's imported Pinsa Romana Crust launched at all Vocelli locations to share a hand-crafted, high-protein, easily digestible crust that's crispy on the outside, soft on the inside, low in... MORE

Functional beverage brand RCVRY makes refreshing beverages to support recovery and energy without relying on caffeine. These zero-calorie electrolyte-based hydrators are fueled by B vitamins and... MORE

Sometimes, the warmth and familiarity of comfort food can make a bad situation feel better, and Domino's is gearing up for this summer's highly anticipated international tournament with Emergency... MORE

In anticipation of the FIFA World Cup 2026, a limited-edition Topo Chico Hard x CHARLY apparel collection is dropping, including a Fútbol Fit Check Jersey that comes with a physical "Fit Check."... MORE

Most flash drives offer little more than a blinking light to signal they're working, a purely functional cue that says nothing about who's using them, and noware's PUFF Flash Drive reimagines the... MORE

As part of its ongoing Engineered for Whatever brand platform, Columbia Sportswear shared a new spot, Robert Irwin vs. 100 Crocs, that sees the global brand ambassador put the brand's Tellurix... MORE

As part of its Engineered for Whatever brand platform, Columbia Sportswear put its OutDry Extreme technology through the rigors as part of an extreme trial called 'Balloon Product Test.' Developed... MORE

UNICEF Spain worked with Oglivy Spain to create Cash Forward, an initiative that gives festival-goers the chance to turn unspent money on cashless wristbands into an opportunity to do good.... MORE

Baked By Melissa is known for its fun, limited-edition brand collaborations and the latest, Baked By Melissa x Jack’s Coffee, turns popular coffee drinks into bite-sized, snackable delights.... MORE

Health-conscious snackers are turning their backs on chips fried in inflammatory seed oils, and instead, they're reaching for alternatives like the new Graza's Olive Oil Potato Chips to experience... MORE

As more adults embrace mindful drinking, the demand for mocktails has evolved beyond simple substitution, with consumers wanting functional refreshments that actively support well-being and taste... MORE

BeePop combines fermented green tea, fruit juice, prebiotic fiber and honey into simple-ingredient sparkling drinks that are good for the gut and naturally, subtly sweet. Raw honey from Georgia... MORE

Lepro STV1 is a new, camera-based TV light strip designed to make the experience of movies, games, sports and music more immersive with a room-wide experience, synchronized ambient lighting and... MORE

SparkLing is pioneering a new era of AI-native learning for Generation Alpha, one that dissolves the boundary between the physical world and personalized, intelligent education. Kids are growing... MORE

Dr.LookAI is redefining how children ages three to 12 engage with the world around them, merging outdoor exploration with AI-powered learning through the simple, intuitive act of taking photos. In... MORE

Breastmilk Money reframes breastfeeding as both a health choice and a financial opportunity, addressing the reality that mothers who breastfeed generate real, calculable savings that have long gone... MORE