Laura McQuarrie

Scalp care is skin care, so it's to be expected that an in-demand skincare ingredient—PDRN—is already breaking into the haircare category with products like VT Cosmetics' PDRN Reedle Shot Brush... MORE

ARIH is a new Western-Korean fusion food and beverage brand developed by Korean food companies Paldo and hy in collaboration with BTS. With the intention of "[sharing] the true, unfiltered... MORE

Driven by rising interest in regenerative beauty, PDRN has rapidly become one of the most coveted active ingredients in skincare, and its numerous benefits have propelled it beyond facial care, as... MORE

WelleCo, the beauty and wellness supplement brand founded by Elle Macpherson, launched an eight-part documentary series on Instagram, and each episode of Behind Our Standards offers insight into... MORE

Building on the success of its full-size Pork Soup Dumplings, Synear Foods USA launched a snackable new offering, Mini Pork Soup Dumplings, in line with a growing consumer appetite for authentic... MORE

Thumbtack, the tech company helping people care for and improve their homes, announced an integration with Claude that brings its home services marketplace directly into Anthropic’s AI assistant... MORE

Mai Nami's Hair Pudding is a uniquely textured hair product in the form of a cream-oil hybrid designed to simplify styling and deliver definition that rivals salon-quality results. This hydrating,... MORE

At its inaugural Product Keynote, Tinder unveiled Tinder Events, a new in-app feature that helps singles take connections sparked online, offline. “What we’re hearing from Gen Z is that they... MORE

Instagram Instants is a new, standalone app that centers on an intentionally pared-back experience and single-view photos that are designed to disappear within 24 hours. Upon opening the Instants... MORE

Tequila and mezcal are two components of Tip Top Proper Cocktails' new Oaxaca Old Fashioned, developed in collaboration with the cocktail's original creator, Phil Ward. "The Oaxaca Old Fashioned... MORE

SOURS by EXTRA is a bold new take on gum that delivers an unexpected twist of sweet and sour flavor, and to celebrate its launch, EXTRA Gum dropped the SOURS by EXTRA Cheworkout Sweepstakes—a... MORE

60% of Americans choose to watch major events at home and 56% host at least once a month, according to recent Hisense research, and with the FIFA World Cup 2026 on the horizon, Hisense USA launched... MORE

Content creator Jordan Bernstein, who calls himself "Coffee Yogurt Boy," concocted a viral coffee-yogurt drink that has gone viral for its creaminess, delicate flavor balance, and the ease with... MORE

Customers kept asking herbalist and Sacred Rituel co-founder Marysia Miernowska "Can you make something that takes off my sunblock and mascara without drying my face out?" and as a result, Cosmic... MORE

OLLY Precise Probiotics is a new, science-backed range of targeted probiotic solutions that go beyond baseline gut support. While there are plenty of gut-focused supplement products on the market,... MORE

Videos featuring the viral Pringles chocolate block hack are racking up views on social media, fascinating snackers who can't get enough of bites that are simultaneously sweet, salty, and crunchy.... MORE

Viking Revolution makes solid colognes that are made for life on the go, offering a durable, mess-free, pocket-sized solution for men who want to smell good without the risks of traveling with... MORE

In celebration of Butterbeer Season, two limited-time Cinnabon Butterbeer menu items are set to become available in May at participating locations. Ready to delight fans of Harry Potter, this... MORE

Fruit-powered skincare brand Glow Recipe recently dropped a trio of Toner Pads inspired by Korean facials, and teamed up with social beauty club Majesty's Pleasure to offer the Glow Hour nail edit.... MORE

In response to rising interest in automated wealth generation, Healthy Smart Mart is expanding its micro market business model. At one of the 24/7 micro marts, there are several ways to complete... MORE

Protein Coffee (Proffee) Stix is a new release from Jordan's Skinny Mixes that delivers a boost of energy and protein on the go—and all without excess sugar, calories or artificial ingredients.... MORE

Panini lunches win counts that matter: warmth that feels like an actual break in the middle of a busy day, crisp edges, melty cheese and handheld convenience, and people in New York City flock to... MORE

Soaking in a tub, and doing little else, can be a contemplative activity, and Da Bomb's Quote Bomb leans into that reflective spirit by tucking a wise message into a fizzy bathing product. This... MORE

YourJOY.ai is a first-of-its-kind, AI-native platform for fertility treatment, set to launch in spring 2026 to address rising labor costs that drive up the price of care. When Gina Bartasi, founder... MORE

Just when snackers think there can't be any more pickle-flavored products to surprise them, along comes a new Dill Pickle Cotton Candy flavor from Flossie, proving that the brined phenomenon is... MORE

Snackable, single-serve cotton candy brand Flossie puts an exciting spin on a classic fair treat with novel flavors like Shirley Temple Cotton Candy. This fresh, cherry-sweet treat is... MORE

True Co.'s lineup of flavored dates expanded to include a brand-new True Dates Caramel Popcorn variety that enhances a fiber-rich fruit with a rich, caramelized flavor and crunchy popcorn bits.... MORE

Once a staple of college parties and dated buffet tables, gelatin-based desserts have shed their party-trick reputation and have been reborn as a medium for craft cocktail culture, and the new... MORE

Solid Wiggles, the brand known for creating boozy, edible works of art, offers a range of single-serve, 5% ABV cocktail jelly shots and gelatin-based cakes, as well as non-alcoholic options like... MORE

From raw meat packaging to soggy paper towels, the kitchen trash collects a surprisingly pungent combination of everyday discards, and the brand-new Febreze TRASH Odor Fighter is a high-performance... MORE

At Canva Create, an expanded partnership between Constant Contact and Canva was announced, introducing new functionality to support small business owners, leaders, and entrepreneurs. With this... MORE

Haivivi, the brand specializing in AI companion toys, announced the global launch of its full core product line and with it, brand-new, lifelike, soulful and safe companions for kids to interact... MORE

Ultra-fast on-demand drone food delivery innovator Flytrex and Little Caesars are teaming up to expand drone delivery with a new drone (Flytrex’s new Sky2 drone) that can deliver two large pizzas... MORE

BJ's Restaurant and Brewhouse collaborated to create the Biscoff Cookie, a fresh twist on a signature dessert that taps into the widespread popularity of an indulgent crunchy, caramelized cookie... MORE

The Hello Klean Shower Head+ is a first-of-its-kind smart shower filter that matches advanced three-stage filtration with hydropowered usage tracking to alert users when to replace their filter... MORE

As social culture shifts toward more mindful connection and wellness-forward choices, a growing number of adults are turning to kava as a calming, alcohol-free alternative that they can enjoy... MORE