Tunisie Telecom's Beach Cleanup Campaign Rewards with Wi-Fi
Laura McQuarrie — October 30, 2014 — Eco
References: tunisietelecom.tn & creativeguerrillamarketing
As much as it's nice to go and enjoy a day at the beach, what's not so great is all the litter that ends up being left behind—but this beach cleanup campaign from Tunisie Telecom offered a special reward when everybody worked together to clean up all the garbage littering the beach.
Tunisie Telecom set up a Wi-Fi hotspot at the beach, but it would only be activated after a certain amount of garbage was weighed in. When the bin was full, free Internet was given out to all. As well as being a great way to preserve the beauty of the beach for future visitors, this is a great way for the telecom company to promote its services in a creative way.
Tunisie Telecom set up a Wi-Fi hotspot at the beach, but it would only be activated after a certain amount of garbage was weighed in. When the bin was full, free Internet was given out to all. As well as being a great way to preserve the beauty of the beach for future visitors, this is a great way for the telecom company to promote its services in a creative way.
Trend Themes
1. Incentivized Clean-up Campaigns - Opportunity for companies to engage customers in environmentally-friendly initiatives by offering incentives for participating in clean-up campaigns.
2. Wi-fi Rewards - Companies can utilize Wi-Fi as a reward system to incentivize customers to participate in activities that benefit the community or environment.
3. Creative Promotions - Opportunity for companies to promote their services in a unique and creative way, such as offering Wi-Fi access as a reward for positive actions.
Industry Implications
1. Telecommunications - Telecom companies can leverage incentivized clean-up campaigns to engage customers and promote their services.
2. Hospitality and Tourism - Hotels, resorts, and tourism organizations can adopt similar campaigns to encourage guests to participate in beach clean-ups and preserve the beauty of the destination.
3. Environmental Conservation - Organizations focused on environmental conservation can partner with telecom companies to launch joint initiatives that reward participants for cleaning up and promoting sustainable practices.
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