This Fast Food App by McDonald's Canada Keeps Fry Thiefs at Bay
Laura McQuarrie — November 12, 2014 — Tech
References: itunes.apple & marketingmag
The McDonald's Canada fast food app just got an update to help people ward off those who try and steal their order of fries. When you've got fast food in front of you, what tends to happen is that hungry people around you develop lightning-fast reflexes and somehow your meal tends to disappear quite quickly.
With the Fry Defender, diners are equipped with a mobile alarm system to prevent fries from being stolen. To use, people must place their phone facing up on the table and the camera will pick up on movements and if someone happens to get to close, a siren will begin to sound and the camera will start snapping pictures of the fry thief.
With the Fry Defender, diners are equipped with a mobile alarm system to prevent fries from being stolen. To use, people must place their phone facing up on the table and the camera will pick up on movements and if someone happens to get to close, a siren will begin to sound and the camera will start snapping pictures of the fry thief.
Trend Themes
1. Mobile Alarm Systems - Disruptive innovation opportunity: Develop mobile alarm systems for various purposes such as preventing theft or protecting personal belongings.
2. Smartphone Motion Detection - Disruptive innovation opportunity: Create smartphone applications that utilize motion detection technology for various interactive and security purposes.
3. Remote Monitoring - Disruptive innovation opportunity: Explore remote monitoring solutions that leverage cameras and alarms to alert users of potential theft or intrusions.
Industry Implications
1. Food Service - Disruptive innovation opportunity: Integrate technology into food service operations to enhance customer experience, increase security, and prevent theft.
2. Mobile App Development - Disruptive innovation opportunity: Develop specialized mobile applications that cater to specific needs, such as preventing food theft or protecting personal belongings.
3. Security Systems - Disruptive innovation opportunity: Rethink security systems to incorporate motion detection and remote monitoring capabilities for various settings, including home, business, or public spaces.
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