Ford's Interactive Print Ad Reveals the Explorer's Best Features
Laura McQuarrie — November 3, 2014 — Autos
References: ford & digitalbuzzblog
In order to show off the most innovative features of the Ford Explorer, these interactive print ads help to bring them to life. The three print ads are set up so that you only need to scan a QR code, rather than downloading an app.
Once a particular code is scanned, the phone can be placed on the print ad itself where indicated in order to reveal an animation that shows off features like Park Assist, Power Fold or Adaptive Cruise Control. Since the ads are incomplete when you first look at them, you can't help but want to add your phone to the pictures and see what happens. Rather than showing off these features with a commercial or something more involved like a game, this is a pretty happy medium.
Once a particular code is scanned, the phone can be placed on the print ad itself where indicated in order to reveal an animation that shows off features like Park Assist, Power Fold or Adaptive Cruise Control. Since the ads are incomplete when you first look at them, you can't help but want to add your phone to the pictures and see what happens. Rather than showing off these features with a commercial or something more involved like a game, this is a pretty happy medium.
Trend Themes
1. Interactive Print Ads - The use of interactive print ads with QR codes and animations is disrupting traditional advertising methods.
2. Augmented Reality Advertising - Leveraging augmented reality technology in advertising is revolutionizing the way brands showcase product features.
3. Mobile-first Marketing - The shift towards mobile-first marketing strategies is creating opportunities to engage customers through innovative mobile experiences.
Industry Implications
1. Automotive - Automotive industry can benefit from interactive print ads to showcase cutting-edge features in a captivating and immersive way.
2. Advertising - The advertising industry can explore augmented reality platforms as a disruptive innovation opportunity to enhance consumer engagement.
3. Technology - The technology industry can capitalize on the mobile-first marketing trend to develop innovative mobile experiences and solutions.
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